WHY CRC INC?

WE ARE AN AWARD-WINNING AGENCY THAT BUILDS BRANDS AND IDENTIFIES NEWSWORTHY WAYS FOR OUR CLIENTS TO EXCEED THEIR GOALS. WE COMBINE A DYNAMIC RANGE OF EXPERTISE, DEEP AND MEANINGFUL CONNECTIONS with STRATEGIC ideas and storytelling techniques TO CAPTIVATE AUDIENCES. WE HELP COMPANIES RAISE BRAND AWARENESS and Grow their business BY MOVING THE NEEDLE with measurable results.

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CRC is founded on the belief that heart and passion has to come through in everything we do. We are a close-knit team of industry experts with a holistic view on the marketplace. After two decadesin PR and marketing on the corporate and agency sides, we realized that a stronger, more personalized focus is more effective than a corporate conglomerate.

We are collaborative to the core – we like to work with you, not just for you – to create open communication. Our culture is collaborative, fun loving, and hard working. At CRC we do what we love and we love what we do. From staying ahead on the latest news and tech, to planning Idea Trips, Innovation Festivals, and workshops with Industry Experts, because as much as the business and digital landscape changes, we still get excited when we see our work in the press.

 
Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.
— Richard Branson

CREATE  CONNECT  COMMUNICATE

Our C3 formula starts with content strategy which is the premise for everything we do to ensure our partners are heard clearly and consistently. Our storytelling techniques drive brand awareness. We are seasoned PR and digital specialists with backgrounds in TV, magazines, .coms, media buying, digital advertising and fortune 500 companies and global agencies. We are a strategic communications partner who knows that ROI and ROE is a product of true collaboration and integration, while delivering bold creative solutions and pragmatic implementation. 

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We CREATE content with spot on strategies that deliver results to help our partners reach their goals, bringing the combination of the high quality and expertise of a big firm with a seasoned team of digital media and marketing communications specialists.

We CONNECT consumers to our partners’ brands in organic ways that don’t just increase likes or followers, but truly engage audiences wherever they are getting their news and information.

We COMMUNICATE with editorial and digital decision-makers in fashion, beauty, food and beverage lifestyle, consumer, media and corporate sectors and have deep, trusted relationships across all media channels. Our communications strategy always encompasses a 360° approach. Relationships are the pillar to our success and we are collaborative to the core.

Simply put, it’s the C3 formula that is a winning combination for our partners. So give us a shout to learn how our formula can work for you. Contact: info@cricciocomm.com

If I was down to my last dollar, I would spend it on public relations.
— Bill Gates
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COMPANY DETAILS

Founded in 2007 by President and Founder, Cindy Riccio

In its 10th year, the firm has become an established industry leader offering marketers a collaborative culture and viable alternative to an in-house communications department. 

CRC partners with clients to provide influencer marketing, social media curation and media placements forged from longstanding relationships with key media stakeholders that drive results for their business.

2016 Stevie Award Winner (American Business Awards)

Named as a Top PR Agency (NY Observer) 

Top 500 Successful CEOs (Inc.)

Top 20 NYC PR Firms (Expertise)

A dialogue leads to connection, which leads to trust which leads to engagement.
— Seth Godin

MEET Our Team

Our team combines Seasoned PR Specialists with New Media Marketing Experts to create newsworthy
ideas and holistic messages designed to connect with today's audience and deliver real results.

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CINDY RICCIO

PRESIDENT AND FOUNDER

Cindy Riccio opened the doors to CRC after a longstanding range of experience developing and executing award-winning public relations programs for leading Fortune 500 companies and agencies. She is an avid news connoisseur with a passion for storytelling and is proud to have worked with some of the world’s most stellar brands.

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zeba rashid

VICE PRESIDENT AND DIRECTOR OF INFLUENCER MARKETING

Zeba Rashid is a seasoned consumer lifestyle marketing communications executive with strong fashion, lifestyle and accessory experience along with outstanding celebrity and influencer relationships.

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VANESSA JESWANI

DIGITAL MARKETING MANAGER

Vanessa has a decade of experience managing digital marketing and analytics for a diverse range of Forbes 100 and startup brands (both agency and in-house). She has launched and optimized a variety of channels including SEO, SEM, display, influencer, social media, CRM, e-commerce and brand sites.

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REBECCA MASSON

SOCIAL MEDIA AND DIGITAL MARKETING

Rebecca has managed numerous luxury brand campaigns in the beauty industry and specializes in digital marketing projects, including launching e-commerce sites and building website traffic and lead generation through social media, email marketing and online partnerships.

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ERIKA Kuzmicz

SENIOR ACCOUNT EXECUTIVE

Erika serves as Senior Account Executive at CRC, bringing a multitude of experience in the public relations industry, working with a variety of clients in the consumer lifestyle, corporate, technology and healthcare industries. 

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AMIRA CLEMENT

ACCOUNT EXECUTIVE

Amira joins with an extensive background in fashion public relations. Most recently leading non-profit, celebrity and entertainment accounts, events, pop-up shops and speaking engagements for luxury fashion and lifestyle accounts. During Amira’s free time she enjoys cooking, yoga, brunching, exploring the city and browsing the latest blogs

CHARISSE SMALLS

JUNIOR ACCOUNT EXECUTIVE

Charisse has a background in fashion and hospitality public relations, as well as event coordinating creating social media content, and building relationships with editors. She enjoys listening to music, playing tennis, visiting art museums, spending mornings at the beach and experiencing new restaurants in New York City.

ZORINA AKHUND

JUNIOR ACCOUNT EXECUTIVE

Zorina brings an extensive background in event coordination and marketing, working with a variety of clients in the fashion, political and corporate industries. Zorina speaks fluent French and enjoys attending Soul Cycle classes, reading, keeping up with current events, and her puppy Luca who she adopted from a shelter in Long Island.