By Cindy Riccio, President, CRC
Hi! I’m CRC’s Spring 2018 Intern, and my name is Kevin Tu. I’m currently an undergraduate student at New York University’s Stern School of Business and am majoring in marketing.
CRC has proven to be an amazing place to get hands-on experience. Day one, in the office, you’re tasked with duties that contribute to or directly affect a client. PR is a special branch of marketing. It necessitates a working knowledge of what your clients are doing compared to which publications want to hear from them in order to increase exposure and drive traffic towards available retailers as well as their e-commerce businesses. In this way, more and more people can hear and buy their product. We’re the ones who personally reach out on our client’s behalf.
As my first undergraduate internship, I’ve learned a lot here. Our clients range from fashion to health-conscious food products. I’ve learned how to talk to clients and address their needs directly, as well as assisting in implementing various business development strategies to develop a brand.
The team is always there to help. Don’t be afraid to ask for it! I came in with a general knowledge of marketing and PR, but the core team, Cindy, Amira, Hayley, and Zorina, really helped me contextualize it to make a tangible effect in the real world. In the weeks I’ve been here, I learned so much about what digital marketing and PR is all about.
Finally, CRC is an agency that hasn’t shied away from moving with the times. We are as much a PR firm as a digital marketing one. I’ve learned how to develop social media strategies, content curation and calendars to maintain a productive, contributable online presence for our clients. It’s very much a place that gives its interns real opportunities to interact with clients and support their storytelling optimization.
I’ve sat in on and even talked to clients during conference calls, and have drafted pitches for media publications, TV shows such as The Doctors and The Today Show, as well as trade announcements to key industry gatekeepers. CRC even gives interns valuable teambuilding experiences.
For example, I went with the team for a guerilla marketing campaign where we took the New York City streets by storm inn recognition of American Heart Month. On Valentine’s Day, we spread the #cocolove with free samples of chocolate ganache pots courtesy of our client, the Coconut Collaborative, the dairy-free, vegan-friendly coconut-based yogurt company! It was exciting to stand behind the Good Morning America show to spread Coconut Collaborative’s story far and wide as they launched their plant-based yogurt and dessert pots in the US from the UK. By that event alone, we handed out over 5,000 samples all across NYC during the busy commuter hours and throughout the day during New York Fashion Week. It was an innovative marketing execution that highlighted just how much a difference we make at this agency while also managing to have lots of fun!
So far, it’s been a valuable experience. I highly recommend coming here to meet and work with the team! CRC is definitely a very encouraging environment to anyone who’s ready to learn and I look forward to working more with CRC as this semester continues!
For more than ten years, CRC has used the magic of storytelling to spread the word and spark conversations. Leveraging the latest communications technology and digital tools to help broadcast brand stories to the consumer. With clients including a host of home goods, apparel/accessories, beauty and food/beverage companies CRC offers marketers a collaborative culture and viable alternative to an in-house communications department.
In a Women in Business Q&A, CRC President and founder Cindy Riccio sits down with The Huffington Post to discuss the changing climate of the digital age, her advice for women in the industry, life experience, role models, and what she hopes to accomplish in the next year with CRC.
Read more here
After a fruitful career of leading public relations for global to mid-size public relations agencies and Fortune 500 agencies, Cindy Riccio broke out on her own to found CRC a decade ago. Since then she has built her agency into a digitally savvy, award-winning boutique communications agency representing clients across categories like food, beauty, fragrance, travel, fitness, tech, and fashion. In this feature story, Cindy chats with The Daily Front Row on how she founded CRC, her biggest PR coups, and discusses how brands will be communicating beyond social media and common digital tactics, in the future.
Consumer lifestyle marketing expert, Cindy Riccio opened the doors to Cindy Riccio Communications (CRC) ten years ago after years developing and executing award-winning public relations programs for leading Fortune 500 companies and agencies.
The C3 Formula: Create. Connect. Communicate has caught the attention of clients like Hanes, Kenneth Cole and Wonderbra.
An avid news connoisseur with a passion for storytelling, we were lucky enough to learn more about Cindy’s background, vision and agency focus.
Cindy, our President and Founder, shares her ten top observations about growing and thriving in a competitive and ever-evolving marketplace, competing with the big agencies and how a boutique lifestyle shop continues to keep and attract smart talent and great clients. As featured in Agility PR Solutions.
CRC Attends CARE National Conference to bring awareness and action to global poverty and women empowerment.
Early last week, CRC gathered with thousands of citizen advocates, corporate partners, philanthropists, Members of Congress, Congressional staff, and Members of the Diplomatic Corps in Washington D.C. for the 15th convening of the Care National Conference.
Since this is our news, we want to write it like that. So.. CRC is happy to announce its newest client, natural pet food brand “I and love and you,” to spread the word about the brand’s premium line of pet products.
“I and love and you” is all about that special bond between pet parent and their pet, providing food that is crafted to include the optimal combination of complete whole-food nutrition and the premium ingredients pets love. CRC is excited to add the pet industry to their portfolio, expanding on their expertise and wide range of clients.
You can read more here.
CRC is staying ahead of the curve by inspiring creativity and innovation with Idea Trip, created by CUSP NYC. The concept is part art, photography and food tour that uses the city as a muse.
The purpose is to embrace the inspiration in the surrounding community for a nudge, or jolt, out of the current groove, opening the eyes to a wider creative world, encouraging new and breakthrough ideas. The trip took the team through Gowanus, exploring galleries, event spaces, street art, innovative and creative local companies, museums and restaurants.
CRC is happy to announce the hiring of Brianne Dezzutti to Account Supervisor and Director of Celebrity Influencer Management, Erika Kuzmicz to Senior Account Executive and Manger of Celebrity Influencer Management as well as Jillian Fredi as Public Relations Assistant. As CRC continues to enhance its digital marketing and communications services with paid content, influencer programs and social media strategy, the indie firm has also expanded its Flatiron office in NYC with a showroom space to facilitate celebrity stylist meetings, mixologist and food service demos, as well as editor deskside appointments on a daily basis.
O'Dwyers has the full scoop about it here.
Cindy Riccio, President and Founder of CRC, Inc. has taken a deeper look at the changing landscape of influencer marketing and the consequences it has on today’s PR and digital marketing professionals. Influencer marketing is currently in a grey area for both marketers and consumers, leaving brands to define the rules for themselves in hopes that they are obeying the law. As we continue to work with influencers and bloggers across fashion, beauty, food, and lifestyle industry, we’re ensuring we steer our clients in the right direction.
You can read the white paper on BulldogReporter.com
New York, NY, July 19, 2016 -- CRC, a fast growing privately held PR and marketing communications agency announced today the hiring of a new Digital Marketing Manager to expand the firm’s offerings as a full service PR and digital marketing agency. Vanessa Jeswani joins CRC with over a decade of experience in digital strategy and analytics from both agency and in-house involvement under her belt.
New York, N.Y., June 20, 2016 – CRC Inc., a New York-based public relations agency, has been named the agency of record for PACT | ORGANIC, an apparel company that is sweatshop free, ethically produced, and part of a movement transforming the way apparel is made. PACT |ORGANIC addresses all the ethical concerns when purchasing apparel by partnering with the OCS (Organic Content Standard), GOTS (Global Organic Textile Standard), and Fair Trade USA to certify organic content in all products.
CRC recently road-tripped through the Pennsylvania wilderness to the beautiful Woodloch Resort and Spa in the scenic Poconos Mountains for the ultimate agency outing. We were eager to re-focus, disconnect from the busy day-to-day life and reconnect with our inner selves while taking advantage of all the outdoor adventures, creative workshops and wellness classes.
Worthy is quickly becoming the most trusted source for Upcycling™ diamonds, offering honest appraisals from industry experts certified by the Gemological Institute of America. “CRC’s expertise with luxury goods, as well as relationships with consumer media and influencers, is key to position Worthy as the #1 source for diamond resell,” says Judy Herbst, Director of Marketing & PR of Worthy. Focusing initially on helping women know the true value of their diamonds, Worthy is the online destination for selling sentimental valuables during life changing events, while servicing with compassion, empathy, trust and worth. “We have learned that so many of our customers are using their new funds to renew themselves, like restarting their careers or remodeling a room or going on a girls escape weekend” says Judy Herbst, Director Marketing & PR at Worthy. This path of the Worthy Movement represents the empowerment of women and encourages them to resell the valuables that were once sentimental and can now signify a time of change.
For additional information on Worthy, please visit: http://www.worthy.com/
May 2, 2016 -- CRC has been recognized with the Silver Stevie® Award for Communications or PR Campaign/Program of the Year - New Product Launch for the launch of the Kenneth Cole Connect smart watch in 2015: “CRC Spoils the Apple with Kenneth Cole Connect -- Sneak Launch Boosts Kenneth Cole Connect Coverage in Smart Watch Wars A Week Prior To Apple.” The campaign resulted in over 40 press appointments, 13,000+ social media impressions and over 3.1 billion media impressions in 9 months.
Generating buzz with the media to activate consumer engagement for the release of Kenneth Cole Connect, the target honed in on the millennial demographic by activating a variety of strategies to drive success, including launching a multimedia video news release in advance at Baselworld to international press, constructing a custom social media-driven photo booth and capitalizing on consumer excitement to place the smart watch in the media landscape.
The Stevie® Awards recognize outstanding performances in the workplace worldwide and receive more than 10,000 entries each year from organizations in more than 60 nations.
Hanes Hosiery Teams Up With Bibhu Mohapatra for New York Fashion Week
After seasons of bare legs dominating runways and the red carpet, Hanes Hosiery proudly made its official debut back on the runway this past September. To capitalize on the momentum of legwear making a comeback as a result of the “Kate Effect” and rising popularity of Kate Middleton, the classic legwear brand teamed up with luxury designer Bibhu Mohapatra at New York Fashion Week.
Our President & Founder, Cindy Riccio, was recently featured on The Shelf in an all-encompassing piece on PR in the influencer age: "How To Do Influencer Marketing: Insider Tips From 40 Top PR Pros." We are excited to share this article that flexes our blogger media muscle of which we have a honed expertise. With the importance of implementing digital marketing and PR strategies, it's imperative to stay ahead of the curve, and we at CRC pride ourselves on our ability to actively collaborate with influencers and bloggers in addition to more traditional media. Check out the piece here!