Hi! I’m Sophia Talla, CRC’s Summer Intern. I am originally from Paris and am going into the third year of a communications and editorial writing Bachelor focusing on the fashion and beauty industry in Southampton, England.

I have been interning at CRC for a month now and I have already learned so much about the PR & Digital Marketing industry. I carry out tasks such as daily media monitoring, pitching editors, clipping placements, helping with event planning as well as overall media relations which has enabled me to substantially grow professionally. I am encouraged to be creative while drafting posts for CRC’s social media handles, and I love seeing the influencers we work with mentioning our clients’ products and services.

I have also been in direct contact with clients at meetings and editors at press events and desk sides which has taught me how to interact with both. For example, I assisted and helped organize a press event for one of our clients, Joules. It was an amazing opportunity for me to learn how press events work and how it is set up. It was so rewarding to see editors from major publications such as Cosmopolitan and seeing them consider Joules’ collection for their fall stories.

The team is so helpful and always take the time to answer any question I may have. Watching them has taught me skills such as marketing, digital advertising and influencer marketing. They truly make me feel part of the team and always give direct feedback on the work I do which helps tremendously.

Given that I am from France and live in the UK, having the opportunity to learn about the industry from an American perspective has been an extremely enriching experience. I can honestly say that during my first month as an intern at CRC I have learned more than during my two years of studying.

Every day at CRC is different; I get to learn and do new things each day for very diverse types of clients. Coming from a fashion and beauty background, it has been so exciting to work with clients from other fields such as The Coconut Collaborative which helped me gain an understanding of the food industry. Moreover, working with Bluwinx has taught me about the accessory and wellness industry. I look forward to the rest of my internship and working with our new and current clients.

Thank you, CRC, for an amazing first month.

Sophia Talla