Hello. I am Cristina Tangredi, CRC’s PR assistant, and I recently graduated from Fairfield University with a degree in professional writing and public relations. Being part of a team that not only cares so much about their clients, but also values hard work, has given me the opportunity to dive into a variety of different tasks that always keep me on my toes. From writing pitches to editors, attending client meetings, every day is new and exciting in my PR and Digital Marketing role.
During my first month at CRC, I have learned the ins and outs of public relations by being given the opportunity to share my thoughts and voice with the CRC team and their clients. I have been a part of onboarding new clients, developing social media content calendars, creating press materials, and attending deskside appointments with some of my favorite fashion magazines! From fashion clients to working with nonprofits, I love the variety of clients CRC works with and I am challenged to think outside the box each and every day. One day I will be writing pitches to editors for our client DKNY, and the next day I would create placement clippings for our client bluWinx. The variety of clients that we work with has provided me with a wide-range of tools and skillsets. One of my favorite moments at CRC is when I get the chance to attend onboarding meetings, and CRC presents new and potential clients with PR and digital media proposals and strategies. I always learn so much watching these presentations, and the hard work pays off when we win a new client such as our newest plant-based therapeutic skincare brand Ceramedx.
I set a goal for myself that after college I wanted to begin career that allowed me to participate in more than just going through the motions each and every day. CRC helped make that goal a reality. I am grateful to be part of a team that not only makes me feel welcome, but demonstrates the multiple aspects of PR, such as SEO, content curation and storytelling techniques to secure press placements through their hard work, extensive knowledge, and passion for what they do. Thank you for a great first month, CRC!