CRC Adds Hammer & Nails, Grooming Shop for Guys, to Expanding Beauty and Grooming Account List

New York, NY (May 20, 2019) – CRC, Inc., a leading independent PR and digital marketing agency in NYC, has been selected to launch the first Hammer & Nails grooming shop for guys in the northeast at a Williamsburg location, this coming June 2019.


“We are thrilled to be working on launching Hammer & Nails’ Brooklyn location and look forward to creating an atmosphere in Brooklyn with proven signature offerings in the Summer months where men can get pampered, relax and leave feeling polished. There is such a great masculine energy in the space already, and we will take it a step farther, incorporating events and themed days like ‘National Bro Day’ into the mix,” said Cindy Riccio, President and Founder of CRC. 


Hammer & Nails was first seen on ABC’s “Shark Tank” in 2013 when Founder, Michael Elliot, recognized the need for male-centric nail care after he found himself feeling out of place in nail salons designed for women. This one-stop grooming shop provides hand and foot care along with haircuts and straight razor shaves. After the success of Elliot’s first location in Los Angeles, over 300 licenses have been awarded.


As a first-to-market concept in the men’s grooming space, Hammer & Nails, is an emerging brand in a rapidly growing industry that is projected to reach $26 billion in sales by 2020. 


“My team is so excited to launch the Williamsburg Hammer & Nails grooming shop as the first in the Northeast region. Being able to provide an environment where men can unwind and have the opportunity to choose from a variety of spa-like treatments created just for them is such a novel, unique experience. CRC has proven and extensive knowledge on what consumers are looking for and I have no doubt that with their help, the grand opening will be very successful,” commented Anthony David, Brooklyn Hammer & Nails franchise owner.


Like the 10 other locations currently in the franchise, Hammer & Nails in Brooklyn will act as THE grooming shop for men in Brooklyn and the surrounding area. From a complimentary beverage, the option for noise cancelling headphones, to personal TVs and more, Hammer & Nails provides for the client to have a special experience in every way. Through their understanding of consumer needs, comfort and attraction, CRC will launch the Brooklyn Hammer & Nails location, making it into a destination.



The Brooklyn Hammer & Nails location is based at: 97 N 10th Street // Brooklyn, NY 11249



About CRC, Inc.

CRC is an independently owned full-service PR and digital marketing agency with a long-standing reputation of creating innovative campaigns to help its clients achieve their annual business goals. Established in 2007, CRC was recognized in 2018 as one of the top NYC 20 PR firms, selected from more than 2,000 firms based on reputation, credibility, experience, and professionalism as ranked by Cindy Riccio was an honoree of the 2018 Top Women in PR Awards by PR News. The firm has also been recognized with awards including a Silver Stevie for their new product launch for Kenneth Cole Connect and was named by the New York Observer as one of the top New York Specialty Agencies. The Holmes Report named CRC as a finalist in 2017 for the North America Sabre Awards: Innovation and Insight in Communications and Marketing for Perfect Corp’s app launch in the U.S., YouCam Makeup. To learn more, visit


About Hammer & Nails

Our goal at Hammer & Nails Grooming Shop for Guys is to give any guy a place to go where he can take care of his hands, get and hair in a man cave environment. To learn more about the brand, service offerings and locations, visit: