By: Amira Clement
CRC took another exciting pop-culture trip to Coachella this Spring for their 20th anniversary to implement guerilla marketing efforts for SimplyProtein™ & Ceramedx. Our small and mighty team PR and digital marketing agency prides it’s selves in building brand awareness for our client through special events, influencer marketing, sampling initiatives and traditional media outreach.
Day One (Friday, April 12th)
Once we arrived to Palm Springs, CRC hit the ground running. We checked into our hotel and headed straight to the Rachel Zoe #ZOEAsis party. This was an exciting one for us because of the partnership with Zappo’s and our accessories/lifestyle client, Echo. The party, held at the popular, The Parker Palm Springs hotel was filled with interactive and instagrammable moments. The highlights included a glitter bar, sunglass design bar, illustrations wrapped in Echo scarves and a Sephora video station. There was a robust list of influencers and celebrities in attendance including, Rachel Zoe, Victoria Justice and Quincey Jones, who took part in photo-opps that went live on TheZoeReport.com the morning after.
Day Two (Saturday, April 13th)
The second day was festival day! …CRC started the day by attending the Arrive Hotel x Rolling Stone Pool Party located just three minutes from our hotel. We took advantage of this opportunity to sample plant-based SimplyProtein™ protein bar to stay nourished and Ceramedx sample packets to help festival goers keep their skin moisturized in the desert. The pool party included numerous vendors such as a bandanna creation station, fragrance stations, “create your own Rolling Stone magazine cover” station and a special live performance by a surprise artist. Next up: the actual festival. We sampled SimplyProtein™ during the festival which ended up being a huge sampling success throughout the weekend. In addition to sampling, we partnered with two micro-influencers, Ana Kcira and Arielle Berneman that created user generated content for SimplyProtein’s growing social media channels.
Day Three (Sunday, April 14th)
Over 100,000 people attended Coachella to see the best of the best artists perform, including Weezer, Zedd, J. Balvin, Katy Perry, Billie Elish, Wiz Khalifa, Ariana Grande and special closing performances by N’SYNC, Nicki Minaj, Khalid, P.Diddy and Mase, to name a select few from the night. Once the festival ended (at 2am PST!), we checked the campground sites to see the status of our SimplyProtein™ and Ceramedx sampling and there was nothing left!
Another awesome year of cool parties, vendors and yummy food, we got to check out fabulous activations we had the chance to witness at the 20th anniversary.
Prior to the festival, Amazon installed lockers for direct deliveries both before and during Coachella, for attendees to order items.
Yves St. Laurent hosted a gas station beauty pop-up at Coachella. It included a retro make-up vending machine designed to mimic a gas station with cosmetic refills instead of gasoline to create a make-up oasis.
And we can’t wait for next year!