From Runway to Realway

From Runway to Realway

Hanes Hosiery Teams Up With Bibhu Mohapatra for New York Fashion Week

After seasons of bare legs dominating runways and the red carpet, Hanes Hosiery proudly made its official debut back on the runway this past September. To capitalize on the momentum of legwear making a comeback as a result of the “Kate Effect” and rising popularity of Kate Middleton, the classic legwear brand teamed up with luxury designer Bibhu Mohapatra at New York Fashion Week.

Perfect Corp. Apps: The “Perfect” Marriage of Tech and Beauty

Perfect Corp. Apps: The “Perfect” Marriage of Tech and Beauty

CRC is thrilled to announce our new partnership with Perfect Corp., the developer of mobile beauty platforms: YouCam Perfect, YouCam Makeup and Beauty Circle. Perfect Corp., a spin-off of the world’s leading consumer multimedia software company CyberLink, is the premier online destination for beauty lovers worldwide, dedicated to transforming how consumers, content creators and beauty brands interact together.

CRC teams up with Dermatologist to the Stars - Dr. Rosemarie Ingleton

CRC teams up with Dermatologist to the Stars - Dr. Rosemarie Ingleton

CRC is thrilled to introduce its new client, Dr. Rosemarie Ingleton, a New York City board-certified dermatologist, who specializes in cosmetic and general dermatology and is a noted authority in treating ethnic skin, adult acne, and dermatologic laser surgery. CRC will focus on Ingleton’s marketing and communications efforts to increase her profile with consumers nationwide. “We are looking forward to working with Dr. Ingleton to help build awareness that will enable optimal exposure for her expertise in the art and science of the skincare business,” shares Cindy Riccio, President and Founder of CRC. “Her unique approach to skincare and cosmetic dermatology is truly an art.”

Hanes Hosiery Cheers for Sheers Soireee - Launch of the LEGSIE

Hanes Hosiery Cheers for Sheers Soireee - Launch of the LEGSIE

To increase awareness of Hanes Hosiery’s features and raise the brand’s social voice, CRC created a call-to-action for NYC influencers. On the 75th anniversary of the nylon stocking, we launched the LEGSIE - the NEW Selfie - exclusively for legs to kick off legwear season at the posh Penthouse of the SOHO Mondrian Hotel, for the CheersForSheers Soiree, which elevated the brand to sky scraping heights.

Baselworld 2015: A Smart Competitive Advantage

Baselworld 2015: A Smart Competitive Advantage

CRC is thrilled to announce its partnership with Kenneth Cole New York and Ted Baker under Geneva Watch Group. The brands employed CRC’s boutique media relations services at Baselworld, the world-renowned international watch and jewelry trade show in Switzerland, from March 19th through 21st to introduce the new Kenneth Cole ConnectTM smart watch to the press, as well as showcase the Kenneth Cole and Ted Baker Fall/Winter 2015 watch collections.

Introducing ViVI: The New Cookie Lee

Introducing ViVI: The New Cookie Lee

RC is pleased to announce the rebranding of our direct-selling jewelry client Cookie Lee, now known as ViVI! Cookie Lee, the 23-year-old fashion jewelry company that revolutionized the direct-selling business with a sales model offering a lucrative package to its consultants, is undergoing a rebranding that will revolutionize the direct-selling business once again, and help the company grow 20% by the end of 2015. In April 2014, founder Debra Lin sold the company to industry veteran Debbie Millar, a successful businesswoman who discovered her true passion while serving as a prominent leader in the direct-selling field. As owner and CEO, Millar is re-launching the brand under the ViVI name, and introducing new contemporary designs that still sell for less than $50 and hold true to the core consumer while targeting a younger audience. ViVI will also implement state-of-the art industry technology and social selling options.

Powell & Mahoney Holiday 2014: Making a Splash!

Powell & Mahoney Holiday 2014: Making a Splash!

In the fall of 2014, CRC was charged with bringing Powell & Mahoney Vintage Original Cocktail Mixers to the forefront of the public’s eye. In the sea of candy-coated cocktail mixers on the market, CRC had to make Powell & Mahoney stand out by positioning it as THE premium brand within the Cocktail Mixer category that is reinvigorating and modernizing the category for the 21st century. Another hurtle to overcome proved to be consumer’s viewpoint of cocktail mixers as too difficult compared to the ease of wine and beer, so CRC set to educate them about how delicious and easy Powell & Mahoney is to use for at-home cocktails and entertaining.

CRC Goes on Watch with BREIL Italian Timepieces

CRC Goes on Watch with BREIL Italian Timepieces

CRC Goes on Watch with BREIL Italian Timepieces Since 1939

CRC is thrilled to announce our new client, BREIL Italian Timepieces Since 1939! CRC will focus on the brand's consumer public relations strategy as BREIL grows its presence and brand awareness in the United States.

Editors Melt Over Cookie Lee’s New Jewelry Collection

Editors Melt Over Cookie Lee’s New Jewelry Collection

CRC is thrilled to announce our new client, Cookie Lee! We immediately kicked off the partnership by previewing Cookie Lee’s spring and holiday collection to a multitude of prominent magazine editors, style influencers and broadcast personalities. Check out what they had to say! Style expert Jacqui Stafford @Jacqui_Stafford: “Obsessed with this @CookieLee cuff!”

A Toast to Powell & Mahoney and CRC Joining Forces

A Toast to Powell & Mahoney and CRC Joining Forces

CRC is excited to launch a great new taste, as Powell & Mahoney, Ltd. vintage original cocktail mixers joins the CRC client family! This unique brand has been receiving top global recognition for their handcrafted cocktail mixers, winning big at the Los Angeles International Spirits Competition. Powell & Mahoney’s Sriracha Bloody Mary mix took home a gold medal as well as “Best of Show” and “Best of Division” awards. Their Chipotle Bloody Mary and the Peach Bellini also won gold medals, while the Jalapeno Margarita and the original Bloody Mary each received silver medals in the cocktail mixer category.

Nutrilite Event Case Study

Nutrilite Event Case Study

Objective

In early 2014, CRC was charged with launching the new bodykey by Nutrilite products to the press during Super Bowl week, including their new shake flavors.  Although Nutrilite was excited about the prospect of editorial placements, the brand was especially interested in fostering meaningful media relationships with target editors.  CRC had to find a way to cut through the clutter of Super Bowl week events and fill the room with the right editors.

Hanes Silk Reflection Pure Bliss Launch Campaign

Hanes Silk Reflection Pure Bliss Launch Campaign

2013 HighlightsHanes: Pure Bliss Event

CRC Challenge:

In 2013, longtime CRC client, Hanes Hosiery, embarked on one of their biggest hosiery launches in over ten years.   As a major innovation for legwear, Hanes was adding a beauty element to their hosiery.  The new Hanes Silk Reflections Pure Bliss collection embodied the fusion of beauty and wellness. A new breakthrough knitting technology combined with luxuriously soft yarns micro-massaged legs, leaving them invigorated and revitalized.