Meet Kevin Tu

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Hi! I’m CRC’s Spring 2018 Intern, and my name is Kevin Tu. I’m currently an undergraduate student at New York University’s Stern School of Business and am majoring in marketing.

CRC has proven to be an amazing place to get hands-on experience. Day one, in the office, you’re tasked with duties that contribute to or directly affect a client. PR is a special branch of marketing. It necessitates a working knowledge of what your clients are doing compared to which publications want to hear from them in order to increase exposure and drive traffic towards available retailers as well as their e-commerce businesses. In this way, more and more people can hear and buy their product. We’re the ones who personally reach out on our client’s behalf.

As my first undergraduate internship, I’ve learned a lot here. Our clients range from fashion to health-conscious food products. I’ve learned how to talk to clients and address their needs directly, as well as assisting in implementing various business development strategies to develop a brand.

The team is always there to help. Don’t be afraid to ask for it! I came in with a general knowledge of marketing and PR, but the core team, Cindy, Amira, Hayley, and Zorina, really helped me contextualize it to make a tangible effect in the real world. In the weeks I’ve been here, I learned so much about what digital marketing and PR is all about.

Finally, CRC is an agency that hasn’t shied away from moving with the times. We are as much a PR firm as a digital marketing one. I’ve learned how to develop social media strategies, content curation and calendars to maintain a productive, contributable online presence for our clients. It’s very much a place that gives its interns real opportunities to interact with clients and support their storytelling optimization.

I’ve sat in on and even talked to clients during conference calls, and have drafted pitches for media publications, TV shows such as The Doctors and The Today Show, as well as trade announcements to key industry gatekeepers. CRC even gives interns valuable teambuilding experiences.

For example, I went with the team for a guerilla marketing campaign where we took the New York City streets by storm inn recognition of American Heart Month.  On Valentine’s Day, we spread the #cocolove with free samples of chocolate ganache pots courtesy of our client, the Coconut Collaborative, the dairy-free, vegan-friendly coconut-based yogurt company! It was exciting to stand behind the Good Morning America show to spread Coconut Collaborative’s story far and wide as they launched their plant-based yogurt and dessert pots in the US from the UK.  By that event alone, we handed out over 5,000 samples all across NYC during the busy commuter hours and throughout the day during New York Fashion Week. It was an innovative marketing execution that highlighted just how much a difference we make at this agency while also managing to have lots of fun!

So far, it’s been a valuable experience. I highly recommend coming here to meet and work with the team! CRC is definitely a very encouraging environment to anyone who’s ready to learn and I look forward to working more with CRC as this semester continues!

CRC on The Daily Front Row

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After a fruitful career of leading public relations for global to mid-size public relations agencies and Fortune 500 agencies, Cindy Riccio broke out on her own to found CRC a decade ago. Since then she has built her agency into a digitally savvy, award-winning boutique communications agency representing clients across categories like food, beauty, fragrance, travel, fitness, tech, and fashion. In this feature story, Cindy chats with The Daily Front Row on how she founded CRC, her biggest PR coups, and discusses how brands will be communicating beyond social media and common digital tactics, in the future.

Read the full article here. 

Celebrating the TENacity of Owning a Small PR Agency

Celebrating the TENacity of Owning a Small PR Agency

Cindy, our President and Founder, shares her ten top observations about growing and thriving in a competitive and ever-evolving marketplace, competing with the big agencies and how a boutique lifestyle shop continues to keep and attract smart talent and great clients. As featured in Agility PR Solutions.

“I and love and you” Appoints CRC to Manage PR, Social and Influencer Program

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Since this is our news, we want to write it like that. So.. CRC is happy to announce its newest client, natural pet food brand “I and love and you,” to spread the word about the brand’s premium line of pet products.

“I and love and you” is all about that special bond between pet parent and their pet, providing food that is crafted to include the optimal combination of complete whole-food nutrition and the premium ingredients pets love. CRC is excited to add the pet industry to their portfolio, expanding on their expertise and wide range of clients.

You can read more here.

CRC Team Goes on Idea Trip in Brooklyn

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CRC is staying ahead of the curve by inspiring creativity and innovation with Idea Trip, created by CUSP NYC. The concept is part art, photography and food tour that uses the city as a muse.

The purpose is to embrace the inspiration in the surrounding community for a nudge, or jolt, out of the current groove, opening the eyes to a wider creative world, encouraging new and breakthrough ideas. The trip took the team through Gowanus, exploring galleries, event spaces, street art, innovative and creative local companies, museums and restaurants.

Read more on O'Dwyer's here.

CRC Announces Three New Hires Expands Office Showroom for Celebrity Influencer Management

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New CRC team member, Brianne, Erika and Jillian

New CRC team member, Brianne, Erika and Jillian

CRC is happy to announce the hiring of Brianne Dezzutti to Account Supervisor and Director of Celebrity Influencer Management, Erika Kuzmicz to Senior Account Executive and Manger of Celebrity Influencer Management as well as Jillian Fredi as Public Relations Assistant. As CRC continues to enhance its digital marketing and communications services with paid content, influencer programs and social media strategy, the indie firm has also expanded its Flatiron office in NYC with a showroom space to facilitate celebrity stylist meetings, mixologist and food service demos, as well as editor deskside appointments on a daily basis.

O'Dwyers has the full scoop about it here.

The Evolution of Digital Marketing and Influencers for Growing Brands

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Cindy Riccio, President and Founder of CRC, Inc. has taken a deeper look at the changing landscape of influencer marketing and the consequences it has on today’s PR and digital marketing professionals. Influencer marketing is currently in a grey area for both marketers and consumers, leaving brands to define the rules for themselves in hopes that they are obeying the law. As we continue to work with influencers and bloggers across fashion, beauty, food, and lifestyle industry, we’re ensuring we steer our clients in the right direction.

You can read the white paper on BulldogReporter.com

CRC Hires Digital Media Strategist and Announces Launch of New Website

CRC Hires Digital Media Strategist and  Announces Launch of New Website

New York, NY, July 19, 2016 -- CRC, a fast growing privately held PR and marketing communications agency announced today the hiring of a new Digital Marketing Manager to expand the firm’s offerings as a full service PR and digital marketing agency. Vanessa Jeswani joins CRC with over a decade of experience in digital strategy and analytics from both agency and in-house involvement under her belt.

PACT | ORGANIC Appoints CRC to Manage PR and Thought Leadership Program

PACT | ORGANIC Appoints CRC to Manage  PR and Thought Leadership Program

New York, N.Y., June 20, 2016 – CRC Inc., a New York-based public relations agency, has been named the agency of record for PACT | ORGANIC, an apparel company that is sweatshop free, ethically produced, and part of a movement transforming the way apparel is made. PACT |ORGANIC addresses all the ethical concerns when purchasing apparel by partnering with the OCS (Organic Content Standard), GOTS (Global Organic Textile Standard), and Fair Trade USA to certify organic content in all products.

CRC Team Building at Woodloch Spa and Resort

CRC Team Building at Woodloch Spa and Resort

CRC recently road-tripped through the Pennsylvania wilderness to the beautiful Woodloch Resort and Spa in the scenic Poconos Mountains for the ultimate agency outing. We were eager to re-focus, disconnect from the busy day-to-day life and reconnect with our inner selves while taking advantage of all the outdoor adventures, creative workshops and wellness classes.

CRC Welcomes Worthy As A Client

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Worthy is quickly becoming the most trusted source for Upcycling™ diamonds, offering honest appraisals from industry experts certified by the Gemological Institute of America. “CRC’s expertise with luxury goods, as well as relationships with consumer media and influencers, is key to position Worthy as the #1 source for diamond resell,” says Judy Herbst, Director of Marketing & PR of Worthy. Focusing initially on helping women know the true value of their diamonds, Worthy is the online destination for selling sentimental valuables during life changing events, while servicing with compassion, empathy, trust and worth. “We have learned that so many of our customers are using their new funds to renew themselves, like restarting their careers or remodeling a room or going on a girls escape weekend” says Judy Herbst, Director Marketing & PR at Worthy. This path of the Worthy Movement represents the empowerment of women and encourages them to resell the valuables that were once sentimental and can now signify a time of change.

For additional information on Worthy, please visit: http://www.worthy.com/

CRC Wins 2016 Silver Stevie Award

2016 Silver Steve AwardMay 2, 2016  -- CRC has been recognized with the Silver Stevie® Award for Communications or PR Campaign/Program of the Year - New Product Launch for the launch of the Kenneth Cole Connect smart watch in 2015: “CRC Spoils the Apple with Kenneth Cole Connect -- Sneak Launch Boosts Kenneth Cole Connect Coverage in Smart Watch Wars A Week Prior To Apple.” The campaign resulted in over 40 press appointments, 13,000+ social media impressions and over 3.1 billion media impressions in 9 months.

Generating buzz with the media to activate consumer engagement for the release of Kenneth Cole Connect, the target honed in on the millennial demographic by activating a variety of strategies to drive success, including launching a multimedia video news release in advance at Baselworld to international press, constructing a custom social media-driven photo booth and capitalizing on consumer excitement to place the smart watch in the media landscape.

The Stevie® Awards recognize outstanding performances in the workplace worldwide and receive more than 10,000 entries each year from organizations in more than 60 nations.

From Runway to Realway

From Runway to Realway

Hanes Hosiery Teams Up With Bibhu Mohapatra for New York Fashion Week

After seasons of bare legs dominating runways and the red carpet, Hanes Hosiery proudly made its official debut back on the runway this past September. To capitalize on the momentum of legwear making a comeback as a result of the “Kate Effect” and rising popularity of Kate Middleton, the classic legwear brand teamed up with luxury designer Bibhu Mohapatra at New York Fashion Week.

CRC's Cindy Riccio Featured on The Shelf

CRC's Cindy Riccio Featured on The Shelf

Our President & Founder, Cindy Riccio, was recently featured on The Shelf in an all-encompassing piece on PR in the influencer age: "How To Do Influencer Marketing: Insider Tips From 40 Top PR Pros." We are excited to share this article that flexes our blogger media muscle of which we have a honed expertise. With the importance of implementing digital marketing and PR strategies, it's imperative to stay ahead of the curve, and we at CRC pride ourselves on our ability to actively collaborate with influencers and bloggers in addition to more traditional media. Check out the piece here!

Perfect Corp. Apps: The “Perfect” Marriage of Tech and Beauty

Perfect Corp. Apps: The “Perfect” Marriage of Tech and Beauty

CRC is thrilled to announce our new partnership with Perfect Corp., the developer of mobile beauty platforms: YouCam Perfect, YouCam Makeup and Beauty Circle. Perfect Corp., a spin-off of the world’s leading consumer multimedia software company CyberLink, is the premier online destination for beauty lovers worldwide, dedicated to transforming how consumers, content creators and beauty brands interact together.

CRC teams up with Dermatologist to the Stars - Dr. Rosemarie Ingleton

CRC teams up with Dermatologist to the Stars - Dr. Rosemarie Ingleton

CRC is thrilled to introduce its new client, Dr. Rosemarie Ingleton, a New York City board-certified dermatologist, who specializes in cosmetic and general dermatology and is a noted authority in treating ethnic skin, adult acne, and dermatologic laser surgery. CRC will focus on Ingleton’s marketing and communications efforts to increase her profile with consumers nationwide. “We are looking forward to working with Dr. Ingleton to help build awareness that will enable optimal exposure for her expertise in the art and science of the skincare business,” shares Cindy Riccio, President and Founder of CRC. “Her unique approach to skincare and cosmetic dermatology is truly an art.”

A Toast to Powell & Mahoney and CRC Joining Forces

A Toast to Powell & Mahoney and CRC Joining Forces

CRC is excited to launch a great new taste, as Powell & Mahoney, Ltd. vintage original cocktail mixers joins the CRC client family! This unique brand has been receiving top global recognition for their handcrafted cocktail mixers, winning big at the Los Angeles International Spirits Competition. Powell & Mahoney’s Sriracha Bloody Mary mix took home a gold medal as well as “Best of Show” and “Best of Division” awards. Their Chipotle Bloody Mary and the Peach Bellini also won gold medals, while the Jalapeno Margarita and the original Bloody Mary each received silver medals in the cocktail mixer category.