Hanes Hosiery Cheers for Sheers Soireee - Launch of the LEGSIE

Hanes Hosiery Cheers for Sheers Soireee - Launch of the LEGSIE

To increase awareness of Hanes Hosiery’s features and raise the brand’s social voice, CRC created a call-to-action for NYC influencers. On the 75th anniversary of the nylon stocking, we launched the LEGSIE - the NEW Selfie - exclusively for legs to kick off legwear season at the posh Penthouse of the SOHO Mondrian Hotel, for the CheersForSheers Soiree, which elevated the brand to sky scraping heights.

CRC Goes on Watch with BREIL Italian Timepieces

CRC Goes on Watch with BREIL Italian Timepieces

CRC Goes on Watch with BREIL Italian Timepieces Since 1939

CRC is thrilled to announce our new client, BREIL Italian Timepieces Since 1939! CRC will focus on the brand's consumer public relations strategy as BREIL grows its presence and brand awareness in the United States.

Editors Melt Over Cookie Lee’s New Jewelry Collection

Editors Melt Over Cookie Lee’s New Jewelry Collection

CRC is thrilled to announce our new client, Cookie Lee! We immediately kicked off the partnership by previewing Cookie Lee’s spring and holiday collection to a multitude of prominent magazine editors, style influencers and broadcast personalities. Check out what they had to say! Style expert Jacqui Stafford @Jacqui_Stafford: “Obsessed with this @CookieLee cuff!”

Nutrilite Event Case Study

Nutrilite Event Case Study

Objective

In early 2014, CRC was charged with launching the new bodykey by Nutrilite products to the press during Super Bowl week, including their new shake flavors.  Although Nutrilite was excited about the prospect of editorial placements, the brand was especially interested in fostering meaningful media relationships with target editors.  CRC had to find a way to cut through the clutter of Super Bowl week events and fill the room with the right editors.

Hanes Silk Reflection Pure Bliss Launch Campaign

Hanes Silk Reflection Pure Bliss Launch Campaign

2013 HighlightsHanes: Pure Bliss Event

CRC Challenge:

In 2013, longtime CRC client, Hanes Hosiery, embarked on one of their biggest hosiery launches in over ten years.   As a major innovation for legwear, Hanes was adding a beauty element to their hosiery.  The new Hanes Silk Reflections Pure Bliss collection embodied the fusion of beauty and wellness. A new breakthrough knitting technology combined with luxuriously soft yarns micro-massaged legs, leaving them invigorated and revitalized.