CRC Welcomes Worthy As A Client

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Worthy is quickly becoming the most trusted source for Upcycling™ diamonds, offering honest appraisals from industry experts certified by the Gemological Institute of America. “CRC’s expertise with luxury goods, as well as relationships with consumer media and influencers, is key to position Worthy as the #1 source for diamond resell,” says Judy Herbst, Director of Marketing & PR of Worthy. Focusing initially on helping women know the true value of their diamonds, Worthy is the online destination for selling sentimental valuables during life changing events, while servicing with compassion, empathy, trust and worth. “We have learned that so many of our customers are using their new funds to renew themselves, like restarting their careers or remodeling a room or going on a girls escape weekend” says Judy Herbst, Director Marketing & PR at Worthy. This path of the Worthy Movement represents the empowerment of women and encourages them to resell the valuables that were once sentimental and can now signify a time of change.

For additional information on Worthy, please visit: http://www.worthy.com/

From Runway to Realway

From Runway to Realway

Hanes Hosiery Teams Up With Bibhu Mohapatra for New York Fashion Week

After seasons of bare legs dominating runways and the red carpet, Hanes Hosiery proudly made its official debut back on the runway this past September. To capitalize on the momentum of legwear making a comeback as a result of the “Kate Effect” and rising popularity of Kate Middleton, the classic legwear brand teamed up with luxury designer Bibhu Mohapatra at New York Fashion Week.

Perfect Corp. Apps: The “Perfect” Marriage of Tech and Beauty

Perfect Corp. Apps: The “Perfect” Marriage of Tech and Beauty

CRC is thrilled to announce our new partnership with Perfect Corp., the developer of mobile beauty platforms: YouCam Perfect, YouCam Makeup and Beauty Circle. Perfect Corp., a spin-off of the world’s leading consumer multimedia software company CyberLink, is the premier online destination for beauty lovers worldwide, dedicated to transforming how consumers, content creators and beauty brands interact together.

Hanes Hosiery Cheers for Sheers Soireee - Launch of the LEGSIE

Hanes Hosiery Cheers for Sheers Soireee - Launch of the LEGSIE

To increase awareness of Hanes Hosiery’s features and raise the brand’s social voice, CRC created a call-to-action for NYC influencers. On the 75th anniversary of the nylon stocking, we launched the LEGSIE - the NEW Selfie - exclusively for legs to kick off legwear season at the posh Penthouse of the SOHO Mondrian Hotel, for the CheersForSheers Soiree, which elevated the brand to sky scraping heights.

Baselworld 2015: A Smart Competitive Advantage

Baselworld 2015: A Smart Competitive Advantage

CRC is thrilled to announce its partnership with Kenneth Cole New York and Ted Baker under Geneva Watch Group. The brands employed CRC’s boutique media relations services at Baselworld, the world-renowned international watch and jewelry trade show in Switzerland, from March 19th through 21st to introduce the new Kenneth Cole ConnectTM smart watch to the press, as well as showcase the Kenneth Cole and Ted Baker Fall/Winter 2015 watch collections.

Introducing ViVI: The New Cookie Lee

Introducing ViVI: The New Cookie Lee

RC is pleased to announce the rebranding of our direct-selling jewelry client Cookie Lee, now known as ViVI! Cookie Lee, the 23-year-old fashion jewelry company that revolutionized the direct-selling business with a sales model offering a lucrative package to its consultants, is undergoing a rebranding that will revolutionize the direct-selling business once again, and help the company grow 20% by the end of 2015. In April 2014, founder Debra Lin sold the company to industry veteran Debbie Millar, a successful businesswoman who discovered her true passion while serving as a prominent leader in the direct-selling field. As owner and CEO, Millar is re-launching the brand under the ViVI name, and introducing new contemporary designs that still sell for less than $50 and hold true to the core consumer while targeting a younger audience. ViVI will also implement state-of-the art industry technology and social selling options.

CRC Goes on Watch with BREIL Italian Timepieces

CRC Goes on Watch with BREIL Italian Timepieces

CRC Goes on Watch with BREIL Italian Timepieces Since 1939

CRC is thrilled to announce our new client, BREIL Italian Timepieces Since 1939! CRC will focus on the brand's consumer public relations strategy as BREIL grows its presence and brand awareness in the United States.

Editors Melt Over Cookie Lee’s New Jewelry Collection

Editors Melt Over Cookie Lee’s New Jewelry Collection

CRC is thrilled to announce our new client, Cookie Lee! We immediately kicked off the partnership by previewing Cookie Lee’s spring and holiday collection to a multitude of prominent magazine editors, style influencers and broadcast personalities. Check out what they had to say! Style expert Jacqui Stafford @Jacqui_Stafford: “Obsessed with this @CookieLee cuff!”

Reflections on the Current State of Media

Reflections on the Current State of Media

We like to think we know the media pretty well at CRC. There are certain magazines and websites that have always been looked at as the harbingers of what’s cool, what’s in and what’s next. We were shocked and saddened to learn not only of the closing of two of our favorite fashion/beauty websites, but also of one of the most renowned and long-standing voices in women’s service books – Ladies’ Home Journal.