CRC Announces Three New Hires Expands Office Showroom for Celebrity Influencer Management

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New CRC team member, Brianne, Erika and Jillian

New CRC team member, Brianne, Erika and Jillian

CRC is happy to announce the hiring of Brianne Dezzutti to Account Supervisor and Director of Celebrity Influencer Management, Erika Kuzmicz to Senior Account Executive and Manger of Celebrity Influencer Management as well as Jillian Fredi as Public Relations Assistant. As CRC continues to enhance its digital marketing and communications services with paid content, influencer programs and social media strategy, the indie firm has also expanded its Flatiron office in NYC with a showroom space to facilitate celebrity stylist meetings, mixologist and food service demos, as well as editor deskside appointments on a daily basis.

O'Dwyers has the full scoop about it here.

The Evolution of Digital Marketing and Influencers for Growing Brands

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Cindy Riccio, President and Founder of CRC, Inc. has taken a deeper look at the changing landscape of influencer marketing and the consequences it has on today’s PR and digital marketing professionals. Influencer marketing is currently in a grey area for both marketers and consumers, leaving brands to define the rules for themselves in hopes that they are obeying the law. As we continue to work with influencers and bloggers across fashion, beauty, food, and lifestyle industry, we’re ensuring we steer our clients in the right direction.

You can read the white paper on BulldogReporter.com

CRC's Cindy Riccio Featured on The Shelf

CRC's Cindy Riccio Featured on The Shelf

Our President & Founder, Cindy Riccio, was recently featured on The Shelf in an all-encompassing piece on PR in the influencer age: "How To Do Influencer Marketing: Insider Tips From 40 Top PR Pros." We are excited to share this article that flexes our blogger media muscle of which we have a honed expertise. With the importance of implementing digital marketing and PR strategies, it's imperative to stay ahead of the curve, and we at CRC pride ourselves on our ability to actively collaborate with influencers and bloggers in addition to more traditional media. Check out the piece here!