New York, N.Y., June 20, 2016 – CRC Inc., a New York-based public relations agency, has been named the agency of record for PACT | ORGANIC, an apparel company that is sweatshop free, ethically produced, and part of a movement transforming the way apparel is made. PACT |ORGANIC addresses all the ethical concerns when purchasing apparel by partnering with the OCS (Organic Content Standard), GOTS (Global Organic Textile Standard), and Fair Trade USA to certify organic content in all products.
CRC recently road-tripped through the Pennsylvania wilderness to the beautiful Woodloch Resort and Spa in the scenic Poconos Mountains for the ultimate agency outing. We were eager to re-focus, disconnect from the busy day-to-day life and reconnect with our inner selves while taking advantage of all the outdoor adventures, creative workshops and wellness classes.
Worthy is quickly becoming the most trusted source for Upcycling™ diamonds, offering honest appraisals from industry experts certified by the Gemological Institute of America. “CRC’s expertise with luxury goods, as well as relationships with consumer media and influencers, is key to position Worthy as the #1 source for diamond resell,” says Judy Herbst, Director of Marketing & PR of Worthy. Focusing initially on helping women know the true value of their diamonds, Worthy is the online destination for selling sentimental valuables during life changing events, while servicing with compassion, empathy, trust and worth. “We have learned that so many of our customers are using their new funds to renew themselves, like restarting their careers or remodeling a room or going on a girls escape weekend” says Judy Herbst, Director Marketing & PR at Worthy. This path of the Worthy Movement represents the empowerment of women and encourages them to resell the valuables that were once sentimental and can now signify a time of change.
For additional information on Worthy, please visit: http://www.worthy.com/
May 2, 2016 -- CRC has been recognized with the Silver Stevie® Award for Communications or PR Campaign/Program of the Year - New Product Launch for the launch of the Kenneth Cole Connect smart watch in 2015: “CRC Spoils the Apple with Kenneth Cole Connect -- Sneak Launch Boosts Kenneth Cole Connect Coverage in Smart Watch Wars A Week Prior To Apple.” The campaign resulted in over 40 press appointments, 13,000+ social media impressions and over 3.1 billion media impressions in 9 months.
Generating buzz with the media to activate consumer engagement for the release of Kenneth Cole Connect, the target honed in on the millennial demographic by activating a variety of strategies to drive success, including launching a multimedia video news release in advance at Baselworld to international press, constructing a custom social media-driven photo booth and capitalizing on consumer excitement to place the smart watch in the media landscape.
The Stevie® Awards recognize outstanding performances in the workplace worldwide and receive more than 10,000 entries each year from organizations in more than 60 nations.
Hanes Hosiery Teams Up With Bibhu Mohapatra for New York Fashion Week
After seasons of bare legs dominating runways and the red carpet, Hanes Hosiery proudly made its official debut back on the runway this past September. To capitalize on the momentum of legwear making a comeback as a result of the “Kate Effect” and rising popularity of Kate Middleton, the classic legwear brand teamed up with luxury designer Bibhu Mohapatra at New York Fashion Week.
Our President & Founder, Cindy Riccio, was recently featured on The Shelf in an all-encompassing piece on PR in the influencer age: "How To Do Influencer Marketing: Insider Tips From 40 Top PR Pros." We are excited to share this article that flexes our blogger media muscle of which we have a honed expertise. With the importance of implementing digital marketing and PR strategies, it's imperative to stay ahead of the curve, and we at CRC pride ourselves on our ability to actively collaborate with influencers and bloggers in addition to more traditional media. Check out the piece here!
CRC is thrilled to announce our new partnership with Perfect Corp., the developer of mobile beauty platforms: YouCam Perfect, YouCam Makeup and Beauty Circle. Perfect Corp., a spin-off of the world’s leading consumer multimedia software company CyberLink, is the premier online destination for beauty lovers worldwide, dedicated to transforming how consumers, content creators and beauty brands interact together.
CRC is thrilled to introduce its new client, Dr. Rosemarie Ingleton, a New York City board-certified dermatologist, who specializes in cosmetic and general dermatology and is a noted authority in treating ethnic skin, adult acne, and dermatologic laser surgery. CRC will focus on Ingleton’s marketing and communications efforts to increase her profile with consumers nationwide. “We are looking forward to working with Dr. Ingleton to help build awareness that will enable optimal exposure for her expertise in the art and science of the skincare business,” shares Cindy Riccio, President and Founder of CRC. “Her unique approach to skincare and cosmetic dermatology is truly an art.”
To increase awareness of Hanes Hosiery’s features and raise the brand’s social voice, CRC created a call-to-action for NYC influencers. On the 75th anniversary of the nylon stocking, we launched the LEGSIE - the NEW Selfie - exclusively for legs to kick off legwear season at the posh Penthouse of the SOHO Mondrian Hotel, for the CheersForSheers Soiree, which elevated the brand to sky scraping heights.
CRC is thrilled to announce its partnership with Kenneth Cole New York and Ted Baker under Geneva Watch Group. The brands employed CRC’s boutique media relations services at Baselworld, the world-renowned international watch and jewelry trade show in Switzerland, from March 19th through 21st to introduce the new Kenneth Cole ConnectTM smart watch to the press, as well as showcase the Kenneth Cole and Ted Baker Fall/Winter 2015 watch collections.
RC is pleased to announce the rebranding of our direct-selling jewelry client Cookie Lee, now known as ViVI! Cookie Lee, the 23-year-old fashion jewelry company that revolutionized the direct-selling business with a sales model offering a lucrative package to its consultants, is undergoing a rebranding that will revolutionize the direct-selling business once again, and help the company grow 20% by the end of 2015. In April 2014, founder Debra Lin sold the company to industry veteran Debbie Millar, a successful businesswoman who discovered her true passion while serving as a prominent leader in the direct-selling field. As owner and CEO, Millar is re-launching the brand under the ViVI name, and introducing new contemporary designs that still sell for less than $50 and hold true to the core consumer while targeting a younger audience. ViVI will also implement state-of-the art industry technology and social selling options.
In the fall of 2014, CRC was charged with bringing Powell & Mahoney Vintage Original Cocktail Mixers to the forefront of the public’s eye. In the sea of candy-coated cocktail mixers on the market, CRC had to make Powell & Mahoney stand out by positioning it as THE premium brand within the Cocktail Mixer category that is reinvigorating and modernizing the category for the 21st century. Another hurtle to overcome proved to be consumer’s viewpoint of cocktail mixers as too difficult compared to the ease of wine and beer, so CRC set to educate them about how delicious and easy Powell & Mahoney is to use for at-home cocktails and entertaining.
CRC is thrilled to announce our new client, Cookie Lee! We immediately kicked off the partnership by previewing Cookie Lee’s spring and holiday collection to a multitude of prominent magazine editors, style influencers and broadcast personalities. Check out what they had to say! Style expert Jacqui Stafford @Jacqui_Stafford: “Obsessed with this @CookieLee cuff!”
CRC is excited to launch a great new taste, as Powell & Mahoney, Ltd. vintage original cocktail mixers joins the CRC client family! This unique brand has been receiving top global recognition for their handcrafted cocktail mixers, winning big at the Los Angeles International Spirits Competition. Powell & Mahoney’s Sriracha Bloody Mary mix took home a gold medal as well as “Best of Show” and “Best of Division” awards. Their Chipotle Bloody Mary and the Peach Bellini also won gold medals, while the Jalapeno Margarita and the original Bloody Mary each received silver medals in the cocktail mixer category.
What exemplifies the Internet community better than live tweeting? Consider live tweeting the online alternative to swarms of World Cup fans wildly cheering on their favorite team at a local bar. Except in the aforementioned case, only those in the immediate vicinity can participate. Instead, live tweeting literally brings a world of like-minded individuals together under one, or several, designated hashtags. The Super Bowl, Academy Awards, True Blood series finale… it doesn’t matter what the event. Any buzzworthy thing that happens can be live tweeted, and by any kind of person (buzzworthy or otherwise). We get it -- live tweeting seems overwhelming. There is an array of opportunities to do so, endless pages of content from an endless number of users, split second decisions to be made and memory muscles to strengthen. But if we can do it, you can do it! Just recently we here at CRC garnered over 1,500 Facebook likes in one week for The Survivor Collection by live tweeting its launch at The National Women’s Survivors Convention in Nashville. So in preparation for the upcoming VMAs, we’ve compiled a short list of tips to help you live the live tweeting life.
Meet Anna, the newest member of the CRC family. Anna Dutkowsky joins CRC as PR Assistant after graduating summa cum laude from New York University, where she earned a Bachelors of Science in Media, Culture and Communications as well as a minor in French Studies.
Why leave the comfy confines of your home when you can create a successful career from your couch? More and more Americans are getting excited about the at-home business trend, involving themselves on both the seller and consumer sides. According to research from Harris Poll, commissioned by Direct Selling News, more than 156 million people have made a purchase from a direct seller – that’s two thirds of the U.S. adult population. And 81 million have done so within the past six months alone. Never has making and spending money been so convenient.
Seeing (and Shopping) Social These days we’re living social and doing it quickly and efficiently. CRC’s millennial minds are pros at processing information and making fast decisions – whether taking it from Facebook, Twitter, Instagram, Vine….the list goes on and on. We know what’s hot now, why it’s trending as well as who else thinks it’s hot and where to get it.