Baselworld 2015: A Smart Competitive Advantage

GWG_KC Baselworld Invite
GWG_KC Baselworld Invite

CRC is thrilled to announce its partnership with Kenneth Cole New York and Ted Baker under Geneva Watch Group. The brands employed CRC’s boutique media relations services at Baselworld, the world-renowned international watch and jewelry trade show in Switzerland, from March 19th through 21st to introduce the new Kenneth Cole ConnectTM smart watch to the press, as well as showcase the Kenneth Cole and Ted Baker Fall/Winter 2015 watch collections.

As wearable technology takes over the accessory market this spring, Kenneth Cole New York is proudly entering the space as one of the first fashion brands for men and women to do so. With the simple and stylish smart watches officially launching in stores in April, Baselworld served as perfect timing to gain key exposure and get the message out about how Kenneth Cole ConnectTM can make wearers “Be Smart With Their Time.”

Kenneth Cole ConnectTM‘s assortment of men’s and women’s smart watches was presented to international press spanning continents at Baselworld, from the UK, France and the Netherlands to the UAE, China and India. Throughout the three days, a wide range of publications came to visit the booth, including Reuters, BBC News, Men’s Fitness, Men’s Health, Men’s Journal, InStyle, ELLE India, Marie Claire UK, L’Officiel NL, WatchTime, Watch Market Review, WatchPro and JCK Magazine.

The brand’s expansive booth was Kenneth Cole ConnectTM-themed, including a special photo booth and custom step and repeat at which visitors showed off their watch style while sporting their favorite Kenneth Cole ConnectTM watch. Booth visitors could then post, tweet and Instagram the photos in real time over social media. The activation gained 13,127 impressions in three days under the cumulative hashtag #KCConnect.

To supplement the product launch and keep the momentum rolling, a multimedia press release was globally distributed over MultiVu on March 26th -- the last day of Baselworld. The release featured details about the Kenneth Cole ConnectTM watch, a b-roll video, consumer video and social media integration. Boosting awareness around the world, the MNR generated over 2,653,923,561 impressions.

Post-Baselworld, CRC is continuing to work with the brand to generate buzz and awareness of this stylish yet accessible new smart watch, all the while remaining “Smart With Their Public Relations Time.” To learn more about Kenneth Cole ConnectTM, please visit www.KennethCole.com.

CRC