CRC Wins 2016 Silver Stevie Award

2016 Silver Steve AwardMay 2, 2016  -- CRC has been recognized with the Silver Stevie® Award for Communications or PR Campaign/Program of the Year - New Product Launch for the launch of the Kenneth Cole Connect smart watch in 2015: “CRC Spoils the Apple with Kenneth Cole Connect -- Sneak Launch Boosts Kenneth Cole Connect Coverage in Smart Watch Wars A Week Prior To Apple.” The campaign resulted in over 40 press appointments, 13,000+ social media impressions and over 3.1 billion media impressions in 9 months.

Generating buzz with the media to activate consumer engagement for the release of Kenneth Cole Connect, the target honed in on the millennial demographic by activating a variety of strategies to drive success, including launching a multimedia video news release in advance at Baselworld to international press, constructing a custom social media-driven photo booth and capitalizing on consumer excitement to place the smart watch in the media landscape.

The Stevie® Awards recognize outstanding performances in the workplace worldwide and receive more than 10,000 entries each year from organizations in more than 60 nations.

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