A Toast to Powell & Mahoney and CRC Joining Forces

CRC is excited to launch a great new taste, as Powell & Mahoney, Ltd. vintage original cocktail mixers joins the CRC client family! This unique brand has been receiving top global recognition for their handcrafted cocktail mixers, winning big at the Los Angeles International Spirits Competition. Powell & Mahoney’s Sriracha Bloody Mary mix took home a gold medal as well as “Best of Show” and “Best of Division” awards. Their Chipotle Bloody Mary and the Peach Bellini also won gold medals, while the Jalapeno Margarita and the original Bloody Mary each received silver medals in the cocktail mixer category.

Just six weeks into our new PR partnership, we are thrilled to share that Powell & Mahoney was recently featured on Access Hollywood for a Sunday Supper Southern Football party segment with Top Chef alum Tiffany Derry. The Ginger Lightning recipe, incorporating Powell & Mahoney’s Ginger and Lemon Sour mixers with moonshine, was a hit with the hosts! Check out the video here: http://www.accesshollywood.com/tiffany-derrysnbspsunday-supper-southern-football-recipes_article_99390

Powell & Mahoney on Access Hollywood Live
Powell & Mahoney on Access Hollywood Live

And speaking of tailgating, we’re big fans of Powell & Mahoney’s all natural Bloody Mary mixer. Available in one of three flavors -- original, Chipotle or Sriracha, they’re perfect for your Sunday big game stadium outings.

As part of our dynamic marketing mix, Powell & Mahoney recently celebrated National Vodka Day on October 4th with the launch of a new recipe called the Ginger Dog -- a drink created by star mixologist Tad Carducci especially for the occasion that featured the brand’s Ginger mixer. Blogs “Mix That Drink,” “Mommy’s Memorandum” and “My Life On (and Off) the Guest List” were just a few of the influencers who touted this inventive new recipe.

Next up on our cocktail media strategy is introducing Powell & Mahoney to top beverage editors in early November as part of our prep for National Happy Hour Day on November 12th. Mr. Carducci will be showcasing the hottest flavors for happy hour and holiday entertaining at home.

For more information on Powell & Mahoney, check out powellandmahoney.com and stock your home bar with your favorite mixers.

powell-mahoney2
powell-mahoney2

CRC