To increase awareness of Hanes Hosiery’s features and raise the brand’s social voice, CRC created a call-to-action for NYC influencers. On the 75th anniversary of the nylon stocking, we launched the LEGSIE - the NEW Selfie - exclusively for legs to kick off legwear season at the posh Penthouse of the SOHO Mondrian Hotel, for the CheersForSheers Soiree, which elevated the brand to sky scraping heights.
CRC is thrilled to announce our new client, Cookie Lee! We immediately kicked off the partnership by previewing Cookie Lee’s spring and holiday collection to a multitude of prominent magazine editors, style influencers and broadcast personalities. Check out what they had to say! Style expert Jacqui Stafford @Jacqui_Stafford: “Obsessed with this @CookieLee cuff!”
In early 2014, CRC was charged with launching the new bodykey by Nutrilite products to the press during Super Bowl week, including their new shake flavors. Although Nutrilite was excited about the prospect of editorial placements, the brand was especially interested in fostering meaningful media relationships with target editors. CRC had to find a way to cut through the clutter of Super Bowl week events and fill the room with the right editors.
2013 HighlightsHanes: Pure Bliss Event
In 2013, longtime CRC client, Hanes Hosiery, embarked on one of their biggest hosiery launches in over ten years. As a major innovation for legwear, Hanes was adding a beauty element to their hosiery. The new Hanes Silk Reflections Pure Bliss collection embodied the fusion of beauty and wellness. A new breakthrough knitting technology combined with luxuriously soft yarns micro-massaged legs, leaving them invigorated and revitalized.