Meet Anna, the newest member of the CRC family. Anna Dutkowsky joins CRC as PR Assistant after graduating summa cum laude from New York University, where she earned a Bachelors of Science in Media, Culture and Communications as well as a minor in French Studies.
Why leave the comfy confines of your home when you can create a successful career from your couch? More and more Americans are getting excited about the at-home business trend, involving themselves on both the seller and consumer sides. According to research from Harris Poll, commissioned by Direct Selling News, more than 156 million people have made a purchase from a direct seller – that’s two thirds of the U.S. adult population. And 81 million have done so within the past six months alone. Never has making and spending money been so convenient.
Seeing (and Shopping) Social These days we’re living social and doing it quickly and efficiently. CRC’s millennial minds are pros at processing information and making fast decisions – whether taking it from Facebook, Twitter, Instagram, Vine….the list goes on and on. We know what’s hot now, why it’s trending as well as who else thinks it’s hot and where to get it.
We like to think we know the media pretty well at CRC. There are certain magazines and websites that have always been looked at as the harbingers of what’s cool, what’s in and what’s next. We were shocked and saddened to learn not only of the closing of two of our favorite fashion/beauty websites, but also of one of the most renowned and long-standing voices in women’s service books – Ladies’ Home Journal.
In early 2014, CRC was charged with launching the new bodykey by Nutrilite products to the press during Super Bowl week, including their new shake flavors. Although Nutrilite was excited about the prospect of editorial placements, the brand was especially interested in fostering meaningful media relationships with target editors. CRC had to find a way to cut through the clutter of Super Bowl week events and fill the room with the right editors.
2013 HighlightsHanes: Pure Bliss Event
In 2013, longtime CRC client, Hanes Hosiery, embarked on one of their biggest hosiery launches in over ten years. As a major innovation for legwear, Hanes was adding a beauty element to their hosiery. The new Hanes Silk Reflections Pure Bliss collection embodied the fusion of beauty and wellness. A new breakthrough knitting technology combined with luxuriously soft yarns micro-massaged legs, leaving them invigorated and revitalized.