Editors Melt Over Cookie Lee’s New Jewelry Collection

Editors Melt Over Cookie Lee’s New Jewelry Collection

CRC is thrilled to announce our new client, Cookie Lee! We immediately kicked off the partnership by previewing Cookie Lee’s spring and holiday collection to a multitude of prominent magazine editors, style influencers and broadcast personalities. Check out what they had to say! Style expert Jacqui Stafford @Jacqui_Stafford: “Obsessed with this @CookieLee cuff!”

A Toast to Powell & Mahoney and CRC Joining Forces

A Toast to Powell & Mahoney and CRC Joining Forces

CRC is excited to launch a great new taste, as Powell & Mahoney, Ltd. vintage original cocktail mixers joins the CRC client family! This unique brand has been receiving top global recognition for their handcrafted cocktail mixers, winning big at the Los Angeles International Spirits Competition. Powell & Mahoney’s Sriracha Bloody Mary mix took home a gold medal as well as “Best of Show” and “Best of Division” awards. Their Chipotle Bloody Mary and the Peach Bellini also won gold medals, while the Jalapeno Margarita and the original Bloody Mary each received silver medals in the cocktail mixer category.

The Live Tweeting Life

The Live Tweeting Life

What exemplifies the Internet community better than live tweeting? Consider live tweeting the online alternative to swarms of World Cup fans wildly cheering on their favorite team at a local bar. Except in the aforementioned case, only those in the immediate vicinity can participate. Instead, live tweeting literally brings a world of like-minded individuals together under one, or several, designated hashtags. The Super Bowl, Academy Awards, True Blood series finale… it doesn’t matter what the event. Any buzzworthy thing that happens can be live tweeted, and by any kind of person (buzzworthy or otherwise). We get it -- live tweeting seems overwhelming. There is an array of opportunities to do so, endless pages of content from an endless number of users, split second decisions to be made and memory muscles to strengthen. But if we can do it, you can do it! Just recently we here at CRC garnered over 1,500 Facebook likes in one week for The Survivor Collection by live tweeting its launch at The National Women’s Survivors Convention in Nashville. So in preparation for the upcoming VMAs, we’ve compiled a short list of tips to help you live the live tweeting life.

Home is Where the Earning Potential Is

Home is Where the Earning Potential Is

Why leave the comfy confines of your home when you can create a successful career from your couch? More and more Americans are getting excited about the at-home business trend, involving themselves on both the seller and consumer sides. According to research from Harris Poll, commissioned by Direct Selling News, more than 156 million people have made a purchase from a direct seller – that’s two thirds of the U.S. adult population. And 81 million have done so within the past six months alone. Never has making and spending money been so convenient.

CRC’s Millennial Mind

CRC’s Millennial Mind

Seeing (and Shopping) Social These days we’re living social and doing it quickly and efficiently. CRC’s millennial minds are pros at processing information and making fast decisions – whether taking it from Facebook, Twitter, Instagram, Vine….the list goes on and on. We know what’s hot now, why it’s trending as well as who else thinks it’s hot and where to get it.

Reflections on the Current State of Media

Reflections on the Current State of Media

We like to think we know the media pretty well at CRC. There are certain magazines and websites that have always been looked at as the harbingers of what’s cool, what’s in and what’s next. We were shocked and saddened to learn not only of the closing of two of our favorite fashion/beauty websites, but also of one of the most renowned and long-standing voices in women’s service books – Ladies’ Home Journal.

Nutrilite Event Case Study

Nutrilite Event Case Study

Objective

In early 2014, CRC was charged with launching the new bodykey by Nutrilite products to the press during Super Bowl week, including their new shake flavors.  Although Nutrilite was excited about the prospect of editorial placements, the brand was especially interested in fostering meaningful media relationships with target editors.  CRC had to find a way to cut through the clutter of Super Bowl week events and fill the room with the right editors.

Hanes Silk Reflection Pure Bliss Launch Campaign

Hanes Silk Reflection Pure Bliss Launch Campaign

2013 HighlightsHanes: Pure Bliss Event

CRC Challenge:

In 2013, longtime CRC client, Hanes Hosiery, embarked on one of their biggest hosiery launches in over ten years.   As a major innovation for legwear, Hanes was adding a beauty element to their hosiery.  The new Hanes Silk Reflections Pure Bliss collection embodied the fusion of beauty and wellness. A new breakthrough knitting technology combined with luxuriously soft yarns micro-massaged legs, leaving them invigorated and revitalized.