OBJECTIVES:

Raise awareness of the harmful effects of blue light on the eyes and brain

Educate consumers and press about bluwinx lens protection

Address problems such as insomnia and learning disorders associated with blue light

Drive new leads to the bluwinx website

 

Picture1.png
Picture1.png
Screen Shot 2019-07-18 at 1.39.06 PM copy.png

RESULTS:

Secured ABC-TV segment on The Doctors with product giveaway driving web traffic and reaching 4 million viewers nationwide

Featured Sleep Science expert in The Sleep Review, Business Journal and other health and wellness online and print media

Father’s Day Gifts segment on WPIX11 New York with Josh McBride and ABC-TV in Chicago demonstrating how bluwinx prevents eye strain, migraines and insomnia from looking at your computer screen and directed consumers to the bluwinx website

Generated more than 200 million media impressions in six months