OBJECTIVE

Identify digital influencers who will compliment DKNY’s brand identity and create content that reaches target demographics

Pitch the DKNY intimates Fall and Spring ‘18 collections featuring Emily Ratajkowski for exclusives

Drive traffic to the website and social media platforms to increase brand awareness

 

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RESULTS

Secured 5 micro, mid-tier and top-tier Influencers for an Instagram post, Instagram story and a Swipe-Up shop now to purchase resulting in 827,401 media impressions in a span of 8 days for both Spring & Fall ‘18 campaigns

All social media posts resulted in 324 clicks to the Macy’s website in less than 24 hours

Garnered over 24 million media impressions in less than one week for each collection launch

 

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