OBJECTIVEs

Position Echo as a leading brand in the lifestyle space

Drive traffic to echodesign.com

Build awareness for the Echo brand amongst consumers and media on a national level, including celebrating Echo’s 95th year in business

To reach a younger target audience and generate a “cool factor” through relevant influencer partnerships, collaborations, etc.

 

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RESULTS

Generated 28 consumer print magazine placements despite a diminishing print media landscape and 18 broadcast style segments

Generated over 3 million+ influencer impressions from 2018-2019 YTD and introduced over 200+ influencers

Introduced our creative partner to Echo, resulting in Echo’s Instagram growth from 5.5K to 9.5K in less than 5 months

Garnered coverage in O, The Oprah Magazine — including a coveted spot in Oprah’s Favorite Things!, PureWow, Vogue, Cosmopolitan, Forbes, Glamour, Buzzfeed, WWD, Daily Beast, Real Simple, TODAY Show, Brit+Co and much more

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