OBJECTIVE:

⎻ Secure product placement in holiday gift guides

STRATEGY

⎻ Conduct Christmas in July press preview with top consumer magazine fashion editors

RESULTS:

⎻Echo’s Faux Fur Vest was selected to be in O, The Oprah Magazine’s December issue of Oprah’s Favorite Things, totaling almost 100 million impressions overall.

⎻On the day that Oprah’s list was announced, multiple placements were generated in feature stories and product round ups including Buzzfeed, Pop Sugar, Daily Mail, MSN.com, NY Post’s Page Six and Good Morning America.com, garnering over 90 million impressions.

ABC-TV’s Good Morning America also highlighted the Faux Fur Vest in their “Oprah’s Favorite Things for 2018 in the Exclusive ‘GMA’ Steals and Deals” segment, earning over 4 million impressions.

⎻After being featured, the Faux Fur Vest garnered sales of a total of 35,000 units sold online as a result of this placement.

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