STRATEGIES:

Partnered with Celebrity & Supermodel, Chanel Iman to shop the Hanes Perfect Nudes Hosiery Collection at Macy’s Herald Square in NYC

Promoted Chanel Iman as a strong advocate for women’s rights and self confidence

Endorsed Hanes Perfect Nudes as the perfect-match for women of every color, shape, and size. 

CBC_CaseStudy2.png

RESULTS:

Generated more than 26 million media impressions for Hanes Perfect Nudes

Featured on EXTRA TV, Star, HollywoodLife, Radar, OK!, etc

 

RELATED PROJECTS