STRATEGIES:
Partnered with Celebrity & Supermodel, Chanel Iman to shop the Hanes Perfect Nudes Hosiery Collection at Macy’s Herald Square in NYC
Promoted Chanel Iman as a strong advocate for women’s rights and self confidence
Endorsed Hanes Perfect Nudes as the perfect-match for women of every color, shape, and size.

RESULTS:
Generated more than 26 million media impressions for Hanes Perfect Nudes
Featured on EXTRA TV, Star, HollywoodLife, Radar, OK!, etc