Make Joules synonymous with “rainwear” by increasing awareness through influencer marketing, integrated marketing events and online and print media placements

Increase retail distribution throughout the United States

Incorporate influencer partnerships and marketing events across the US to increase engagement


Increased awareness of the Right as Rain collection with more than 10 national placements in less than 4 months

Generated over 80 million media impressions for rainwear alone

Distribution grew with new Bloomingdales and Dillard’s added additional doors across the US

Helped launch a co-op with Zappos