Position Dr. Ingleton as the go-to authority on all-things dermatology in the media, as well as in New York City social circles and industries such as fashion, beauty, music, and the arts
STRATEGY / TACTICS:
Targeted beauty and lifestyle editors, influencers, and experts in short- and long-lead magazines, broadcast
Expanded social presence on Facebook, Instagram and Twitter by enhancing the content and customizing messaging to attract a wide audience. Aligned Dr. Ingleton with exceptional beauty and skincare tips that resonate with millennials and consumers (including anti-aging and the best products to use).
Generated publicity for Dr. Ingleton in top tier consumer publications and broadcast television. Recognized in Essence’s “Best In Black Beauty” May 2015 issue, as well as InStyle, Teen Vogue, Glamour, Redbook, Good Morning America, The Today Show, and Dr. Oz.
In 9 months, Dr. Ingleton’s followers on social media have increased by 200% on both Instagram and Facebook and over 100% on Twitter. Dr. Ingleton is sought out to provide tips (now known as “Ingletonisms”) for how to master the art of beautiful skin for broadcast, online and print media. As a direct result, Dr. Ingleton is now a resident skin care consultant for E! Online.