MEET Our Team

Our team combines seasoned PR specialists with new media marketing experts to create newsworthy
ideas and holistic messages designed to connect with today's audience and deliver real results.

CINDY RICCIO  PRESIDENT AND FOUNDER  Cindy Riccio opened the doors to CRC after a longstanding range of experience developing and executing award-winning public relations programs for leading Fortune 500 companies and agencies. She is an avid news connoisseur with a passion for storytelling and is proud to have worked with some of the world’s most stellar brands.

CINDY RICCIO

PRESIDENT AND FOUNDER

Cindy Riccio opened the doors to CRC after a longstanding range of experience developing and executing award-winning public relations programs for leading Fortune 500 companies and agencies. She is an avid news connoisseur with a passion for storytelling and is proud to have worked with some of the world’s most stellar brands.

REBECCA MASSON  SOCIAL MEDIA AND DIGITAL MARKETING MANAGER  Rebecca has managed numerous luxury brand campaigns in the beauty industry and specializes in digital marketing projects, including launching e-commerce sites and building website traffic and lead generation through social media, email marketing and online partnerships.

REBECCA MASSON

SOCIAL MEDIA AND DIGITAL MARKETING MANAGER

Rebecca has managed numerous luxury brand campaigns in the beauty industry and specializes in digital marketing projects, including launching e-commerce sites and building website traffic and lead generation through social media, email marketing and online partnerships.

MATTHEW HARGIS  SEO AND SEM MANAGER  Matthew has over seven years of experience managing vanguard digital marketing campaigns for a variety of clients, from start-up to multi-national, including several of the largest advertisers in the world. He has a passion for data-storytelling, and connecting authentic experiences with consumers.

MATTHEW HARGIS

SEO AND SEM MANAGER

Matthew has over seven years of experience managing vanguard digital marketing campaigns for a variety of clients, from start-up to multi-national, including several of the largest advertisers in the world. He has a passion for data-storytelling, and connecting authentic experiences with consumers.

DOROTHY MCENTEE  SENIOR DIRECTOR OF HEALTH AND WELLNESS  Dorothy has over two decades of experience with science-based consumer product experience including skincare, oral-care and dietary supplement industries as her primary areas of expertise. With a proven track record of developing multi-faceted strategic marketing plans and business solutions designed to accelerate awareness and sales. Her medical background and understanding as it relates to working closely with doctors, dermatologists and nutritionists, provides a strong platform to her consumer product communications strategy. Her medical background and understanding as it relates to working closely with doctors, dermatologists and nutritionists, provides a strong platform to her consumer product communications strategy.

DOROTHY MCENTEE

SENIOR DIRECTOR OF HEALTH AND WELLNESS

Dorothy has over two decades of experience with science-based consumer product experience including skincare, oral-care and dietary supplement industries as her primary areas of expertise. With a proven track record of developing multi-faceted strategic marketing plans and business solutions designed to accelerate awareness and sales. Her medical background and understanding as it relates to working closely with doctors, dermatologists and nutritionists, provides a strong platform to her consumer product communications strategy. Her medical background and understanding as it relates to working closely with doctors, dermatologists and nutritionists, provides a strong platform to her consumer product communications strategy.

RACHEL NEWMAN  ACCOUNT SUPERVISOR AND DIRECTOR OF MEDIA RELATIONS  Rachel brings more than eight years of experience in fashion and beauty PR to CRC working on a variety of fashion, (including accessories brands), skincare, cosmetics and touching on consumer lifestyle brands, including wine and hospitality accounts. Prior to CRC Rachel played an instrumental role in maximizing media relations and forging strong relationships with media at consumer magazines – both print and online. Rachel also worked very closely on Moroccanoil, while at Lippe Taylor, and their NYFW initiatives and influencer campaigns, including #InspiredByWomen with Rosie Huntington-Whiteley.

RACHEL NEWMAN

ACCOUNT SUPERVISOR AND DIRECTOR OF MEDIA RELATIONS

Rachel brings more than eight years of experience in fashion and beauty PR to CRC working on a variety of fashion, (including accessories brands), skincare, cosmetics and touching on consumer lifestyle brands, including wine and hospitality accounts. Prior to CRC Rachel played an instrumental role in maximizing media relations and forging strong relationships with media at consumer magazines – both print and online. Rachel also worked very closely on Moroccanoil, while at Lippe Taylor, and their NYFW initiatives and influencer campaigns, including #InspiredByWomen with Rosie Huntington-Whiteley.

AMIRA CLEMENT  SENIOR PR AND INFLUENCER MARKETING MANAGER  Amira joined CRC nearly two years ago with an extensive background in fashion public relations and influencer marketing. Most recently, Amira has contributed greatly to the agency’s growth and success including press placements in top-tier consumer publications and overseeing influencer marketing for all CRC clients and experience working with non-profit, celebrity and entertainment, fashion shows, events, pop-up shops and speaking engagements for luxury fashion and lifestyle accounts. During Amira’s free time she enjoys cooking, yoga, brunching, exploring the city and browsing the latest blogs.

AMIRA CLEMENT

SENIOR PR AND INFLUENCER MARKETING MANAGER

Amira joined CRC nearly two years ago with an extensive background in fashion public relations and influencer marketing. Most recently, Amira has contributed greatly to the agency’s growth and success including press placements in top-tier consumer publications and overseeing influencer marketing for all CRC clients and experience working with non-profit, celebrity and entertainment, fashion shows, events, pop-up shops and speaking engagements for luxury fashion and lifestyle accounts. During Amira’s free time she enjoys cooking, yoga, brunching, exploring the city and browsing the latest blogs.

KELLY TICK  ACCOUNT EXECUTIVE  Kelly joins CRC as a recent graduate of the University of Michigan where she majored in Communications and minored in Digital Studies. Kelly interned for two summers at Fox Greenberg Public Relations where she supported fashion, lifestyle, and food brands and contributed to Addition Elle, Martin Katz, Row NYC, and City Winery businesses. Kelly was also a social media intern over the past year with Big Brothers Big Sisters where she managed their social media platforms, established influencer partnerships and contributed to their ongoing growth of followers. Her current client roster at CRC includes Echo, SimplyProtein, Hanes and DKNY.

KELLY TICK

ACCOUNT EXECUTIVE

Kelly joins CRC as a recent graduate of the University of Michigan where she majored in Communications and minored in Digital Studies. Kelly interned for two summers at Fox Greenberg Public Relations where she supported fashion, lifestyle, and food brands and contributed to Addition Elle, Martin Katz, Row NYC, and City Winery businesses. Kelly was also a social media intern over the past year with Big Brothers Big Sisters where she managed their social media platforms, established influencer partnerships and contributed to their ongoing growth of followers. Her current client roster at CRC includes Echo, SimplyProtein, Hanes and DKNY.

HOLLIS BYRAM  ACCOUNT EXECUTIVE  Hollis brings to CRC the experience she gained working at Pure PR in London assisting account teams to coordinate media outreach and press release copy for publications including  Vogue U.K . and  GQ U.K.  Hollis also interned at the French-American Chamber of Commerce and at the Meadows School of the Arts as Content Manager for the Film Department where she wrote blog posts, managed social media and media relations. Hollis is a recent graduate of Southern Methodist University where she earned her BA degree in Public Relations and Strategic Communications with a double major and BA degree in French.

HOLLIS BYRAM

ACCOUNT EXECUTIVE

Hollis brings to CRC the experience she gained working at Pure PR in London assisting account teams to coordinate media outreach and press release copy for publications including Vogue U.K. and GQ U.K. Hollis also interned at the French-American Chamber of Commerce and at the Meadows School of the Arts as Content Manager for the Film Department where she wrote blog posts, managed social media and media relations. Hollis is a recent graduate of Southern Methodist University where she earned her BA degree in Public Relations and Strategic Communications with a double major and BA degree in French.

JOHN MOONEY  CORPORATE COMMUNICATIONS AND FINANCIAL/BUSINESS MEDIA MANAGER  Throughout his two-decade career in public relations, John Mooney has worked with corporate and financial leaders, top consumer products brands, and many respected educational institutions and non-profit organizations. His expertise includes media relations and media training, message development, corporate positioning and corporate social responsibility (CSR), public affairs and community relations, issues management, writing and editing, special event management, and social media branding.

JOHN MOONEY

CORPORATE COMMUNICATIONS AND FINANCIAL/BUSINESS MEDIA MANAGER

Throughout his two-decade career in public relations, John Mooney has worked with corporate and financial leaders, top consumer products brands, and many respected educational institutions and non-profit organizations. His expertise includes media relations and media training, message development, corporate positioning and corporate social responsibility (CSR), public affairs and community relations, issues management, writing and editing, special event management, and social media branding.

LISA TRAVATELLO  BOARD MEMBER AND EXECUTIVE STRATEGIC ADVISOR  As a brandvocate for simply smart creative ideas that create curiosity, conversation and marketplace traction, Lisa Travatello is a seasoned marketing communications professional with a deep bench of experience in strategic planning, brand building/revitalization, creative problem solving, social media and integrated marketing. A self-professed creative instigator, Lisa has worked on a series of award-winning campaigns for Ocean Spray, General Motors, Hanesbrands Inc., Unilever, Kellogg’s and Toys “R” Us. At the core of Lisa’s brand communications know-how and passion is the value of telling a good story in highly compelling (and sometimes, unexpected) ways to pique the interest of customers, advocates, influencers and stakeholders.

LISA TRAVATELLO

BOARD MEMBER AND EXECUTIVE STRATEGIC ADVISOR

As a brandvocate for simply smart creative ideas that create curiosity, conversation and marketplace traction, Lisa Travatello is a seasoned marketing communications professional with a deep bench of experience in strategic planning, brand building/revitalization, creative problem solving, social media and integrated marketing. A self-professed creative instigator, Lisa has worked on a series of award-winning campaigns for Ocean Spray, General Motors, Hanesbrands Inc., Unilever, Kellogg’s and Toys “R” Us. At the core of Lisa’s brand communications know-how and passion is the value of telling a good story in highly compelling (and sometimes, unexpected) ways to pique the interest of customers, advocates, influencers and stakeholders.

BRIAN MALONEY  BOARD MEMBER AND STRATEGIC ADVISOR  Maloney most recently was Managing Director for Ogilvy Public Relations and led the US Brand Marketing practice. He also served as co-Creative Director and worked with brands such as American Express, FORD and LG Consumer Electronics. While at Ogilvy, Maloney also created the Arts@Ogilvy program where he invited local contemporary artists to showcase their work throughout common areas and work spaces.

BRIAN MALONEY

BOARD MEMBER AND STRATEGIC ADVISOR

Maloney most recently was Managing Director for Ogilvy Public Relations and led the US Brand Marketing practice. He also served as co-Creative Director and worked with brands such as American Express, FORD and LG Consumer Electronics. While at Ogilvy, Maloney also created the Arts@Ogilvy program where he invited local contemporary artists to showcase their work throughout common areas and work spaces.

FINN  OFFICIAL CRC MASCOT & RISING INFLUENCER  Finn brings one year of mascotting experience to CRC. He has assisted numerous brand campaigns in the pet food and fashion industry and his experience includes “Being a Good Boy”. Finn specializes in keeping the CRC team in high spirits, guerrilla marketing projects, celebrity events such as his debut with Lo Bosworth at the ILY Puppy Shower, attending editor desk-side meetings and causing pedestrian traffic. Luca’s talents include strategy execution, new product marketing, promotional campaign creation and social media content management. He enjoys long walks, learning new tricks, modelIng part time, and taking naps.

FINN

OFFICIAL CRC MASCOT & RISING INFLUENCER

Finn brings one year of mascotting experience to CRC. He has assisted numerous brand campaigns in the pet food and fashion industry and his experience includes “Being a Good Boy”. Finn specializes in keeping the CRC team in high spirits, guerrilla marketing projects, celebrity events such as his debut with Lo Bosworth at the ILY Puppy Shower, attending editor desk-side meetings and causing pedestrian traffic. Luca’s talents include strategy execution, new product marketing, promotional campaign creation and social media content management. He enjoys long walks, learning new tricks, modelIng part time, and taking naps.

What to Join our CRC team?

Click here to submit your resume!