MEET Our Team

Our team combines Seasoned PR Specialists with New Media Marketing Experts to create newsworthy
ideas and holistic messages designed to connect with today's audience and deliver real results.

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CINDY RICCIO

PRESIDENT AND FOUNDER

Cindy Riccio opened the doors to CRC after a longstanding range of experience developing and executing award-winning public relations programs for leading Fortune 500 companies and agencies. She is an avid news connoisseur with a passion for storytelling and is proud to have worked with some of the world’s most stellar brands.

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VANESSA JESWANI

DIGITAL MARKETING DIRECTOR

Vanessa has a decade of experience managing digital marketing and analytics for a diverse range of Forbes 100 and startup brands (both agency and in-house). She has launched and optimized a variety of channels including SEO, SEM, display, influencer, social media, CRM, e-commerce and brand sites. She enjoys traveling, and photography.

 DOROTHY MCENTEE  SENIOR DIRECTOR OF HEALTH AND WELLNESS  Dorothy has over two decades of experience with science-based consumer product experience including skincare, oral-care and dietary supplement industries as her primary areas of expertise. With a proven track record of developing multi-faceted strategic marketing plans and business solutions designed to accelerate awareness and sales. Her medical background and understanding as it relates to working closely with doctors, dermatologists and nutritionists, provides a strong platform to her consumer product communications strategy.

DOROTHY MCENTEE

SENIOR DIRECTOR OF HEALTH AND WELLNESS

Dorothy has over two decades of experience with science-based consumer product experience including skincare, oral-care and dietary supplement industries as her primary areas of expertise. With a proven track record of developing multi-faceted strategic marketing plans and business solutions designed to accelerate awareness and sales. Her medical background and understanding as it relates to working closely with doctors, dermatologists and nutritionists, provides a strong platform to her consumer product communications strategy.

 REBECCA MASSON  SOCIAL MEDIA AND DIGITAL MARKETING MANAGER  Rebecca has managed numerous luxury brand campaigns in the beauty industry and specializes in digital marketing projects, including launching e-commerce sites and building website traffic and lead generation through social media, email marketing and online partnerships.

REBECCA MASSON

SOCIAL MEDIA AND DIGITAL MARKETING MANAGER

Rebecca has managed numerous luxury brand campaigns in the beauty industry and specializes in digital marketing projects, including launching e-commerce sites and building website traffic and lead generation through social media, email marketing and online partnerships.

 RACHEL NEWMAN  ACCOUNT SUPERVISOR AND DIRECTOR OF MEDIA RELATIONS  Rachel brings more than eight years of experience in fashion and beauty PR working on a variety of skincare, fashion accessory and consumer lifestyle brands including wine and hospitality accounts. Prior to CRC Rachel played an instrumental role in maximizing media relations and forging strong relationships with consumer magazines and relevant beauty awards in the skincare and beauty space.

RACHEL NEWMAN

ACCOUNT SUPERVISOR AND DIRECTOR OF MEDIA RELATIONS

Rachel brings more than eight years of experience in fashion and beauty PR working on a variety of skincare, fashion accessory and consumer lifestyle brands including wine and hospitality accounts. Prior to CRC Rachel played an instrumental role in maximizing media relations and forging strong relationships with consumer magazines and relevant beauty awards in the skincare and beauty space.

 AMIRA CLEMENT  SENIOR PR AND INFLUENCER MARKETING MANAGER  Amira joined CRC nearly two years ago with an extensive background in fashion public relations and influencer marketing. Most recently, Amira has contributed greatly to the agency’s growth and success including press placements in top-tier consumer publications and overseeing influencer marketing for all CRC clients and experience working with non-profit, celebrity and entertainment, fashion shows, events, pop-up shops and speaking engagements for luxury fashion and lifestyle accounts. During Amira’s free time she enjoys cooking, yoga, brunching, exploring the city and browsing the latest blogs.

AMIRA CLEMENT

SENIOR PR AND INFLUENCER MARKETING MANAGER

Amira joined CRC nearly two years ago with an extensive background in fashion public relations and influencer marketing. Most recently, Amira has contributed greatly to the agency’s growth and success including press placements in top-tier consumer publications and overseeing influencer marketing for all CRC clients and experience working with non-profit, celebrity and entertainment, fashion shows, events, pop-up shops and speaking engagements for luxury fashion and lifestyle accounts. During Amira’s free time she enjoys cooking, yoga, brunching, exploring the city and browsing the latest blogs.

 KELLY TICK  JUNIOR ACCOUNT EXECUTIVE  Kelly joins CRC as a recent graduate of the University of Michigan where she majored in Communications and minored in Digital Studies. Kelly interned for two summers at Fox Greenberg Public Relations where she supported fashion, lifestyle, and food brands and contributed to Addition Elle, Martin Katz, Row NYC, and City Winery businesses. Kelly was also a social media intern over the past year with Big Brothers Big Sisters where she managed their social media platforms, established influencer partnerships and contributed to their ongoing growth of followers. Her current client roster at CRC includes Echo, SimplyProtein and bluwinx.

KELLY TICK

JUNIOR ACCOUNT EXECUTIVE

Kelly joins CRC as a recent graduate of the University of Michigan where she majored in Communications and minored in Digital Studies. Kelly interned for two summers at Fox Greenberg Public Relations where she supported fashion, lifestyle, and food brands and contributed to Addition Elle, Martin Katz, Row NYC, and City Winery businesses. Kelly was also a social media intern over the past year with Big Brothers Big Sisters where she managed their social media platforms, established influencer partnerships and contributed to their ongoing growth of followers. Her current client roster at CRC includes Echo, SimplyProtein and bluwinx.

 HOLLIS BYRAM  JUNIOR ACCOUNT EXECUTIVE  Hollis brings to CRC the experience she gained working at Pure PR in London assisting account teams to coordinate media outreach and press release copy for publications including  Vogue U.K . and  GQ U.K.  Hollis also interned at the French-American Chamber of Commerce and at the Meadows School of the Arts as Content Manager for the Film Department where she wrote blog posts, managed social media and media relations. Hollis is a recent graduate of Southern Methodist University where she earned her BA degree in Public Relations and Strategic Communications with a double major and BA degree in French.

HOLLIS BYRAM

JUNIOR ACCOUNT EXECUTIVE

Hollis brings to CRC the experience she gained working at Pure PR in London assisting account teams to coordinate media outreach and press release copy for publications including Vogue U.K. and GQ U.K. Hollis also interned at the French-American Chamber of Commerce and at the Meadows School of the Arts as Content Manager for the Film Department where she wrote blog posts, managed social media and media relations. Hollis is a recent graduate of Southern Methodist University where she earned her BA degree in Public Relations and Strategic Communications with a double major and BA degree in French.