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OBJECTIVES:

Increase the number of user downloads and to gain strong recognition in the US for beauty apps, YouCam Makeup and YouCam Perfect

STRATEGIES:

PROFILED PERFECT CORP. CEO ALICE CHANG

Profiled Perfect Corp. CEO Alice Chang’s impressive background in the beauty and tech spaces, elevating her cache in being a woman in a male-tech driver category and connecting her leadership with bringing the beauty industry into the 21st century. Featured in The Huffington Post, Inc., CEW Beauty Insider, Examiner.com, GCI and The Daily Front Row.

ARRANGED MEETINGS AND PARTNERSHIPS

Signed InStyle on Beauty Circle and arranged meetings with ELLE, InStyle, Cosmopolitan, SELF, Glamour, Teen Vogue, Seventeen and PopSugar.

Engaged top beauty influencers to partner with the most influential voices in the industry and aligned with the most well-read beauty publications by hosting content on Beauty Circle social media platform, leveraging its reputation to connect with followers.

MAKEUP LOOK INCLUSIONS

Partnered with Modeliste magazine to code cover girls’ look into YouCam Makeup, including Zendaya and Olivia Holt. Coded Elizabeth Arden, Ardell lashes, and Clinique makeup looks into YouCam Makeup app.

SEASONAL STORIES

Leveraged the popularity of seasonal stories and the attention media give to holidays by hosting themed end-user campaigns on YouCam Makeup

RESULTS:

Total app downloads increased from 40 million to 200 million worldwide

YouCam Makeup reached 50 million downloads on Google Play, the only beauty app to boast the title and achieved in a record 15 months

Social Media grew by over 2,000 followers in 6 months

Generated 301 million + media impressions to date

YouCam Makeup made finalist for the CEW 2016 Beauty Insider Awards

AWARDS

YouCam Makeup and YouCam Perfect awarded the “Best in Beauty” mobile app by Examiner.com

YouCam Makeup made finalist for the CEW 2016 Beauty Insider Awards

Featured in Cosmo’s November issue as “Best New Time Suck”

 

 

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