OBJECTIVEs

Position Powell & Mahoney Cocktail Mixers as a premium brand, WITHOUT artificial flavors and preservatives made from only the finest, hand-selected juices and pure cane sugar

Educate consumers how delicious and easy it is to serve at-home entertaining

 

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RESULTS

Doubled Powell & Mahoney business and increased Target sales

Ranked #2 in natural foods by SPINS, elbowing big companies as the youngest company on the list

Generated more than 212 million media impressions in 8 months

 

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