STRATEGies:

Created an awareness-building multi-faceted campaign throughout Project Sunshine week through media, influencers, and digital engagement

Drew attention to Project Sunshine’s commitment to spreading sunshine and bringing patients and volunteers together in hospitals

 

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RESULTS:

Gained exposure to press increased Project Sunshine’s brand awareness, raised money, and showed the organization’s growth and recognition of the volunteers, young patients and families

Partnered with key influencers to conduct hospital visits and guerrilla marketing tactics to secure further exposure

Reached a 40,692 social reach with Project Sunshine Thunderclap Campaign encouraging people to show their support through social media

Gained over 4,199,833 Social Media Impressions during Project Sunshine Week and the Project Sunshine Annual Gala

Secured over 176,993,095 media impressions with a focus on Project Sunshine

 

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