Launch first Samsung vacuum in the U.S.
Create buzz about design and technology expertise
Target key women, men and home care blogs/news outlets
Conducted consumer survey on cleaning habits and preferences
Deskside meetings to secure Spring Cleaning stories in Real Simple, Redbook, Martha Stewart etc.
Secured national broadcast placement on the Today Show
Exceeded 25 million media impression goal
Secured placement in USA Today’s Snapshots column in November as well as print coverage in InStyle, House Beautiful and online on the influential Examiner.com