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OBJECTIVES:

Launch first Samsung vacuum in the U.S.

Create buzz about design and technology expertise

Target key women, men and home care blogs/news outlets

Strategy/Tactics:

Conducted consumer survey on cleaning habits and preferences

Deskside meetings to secure Spring Cleaning stories in Real Simple, Redbook, Martha Stewart etc.

Secured national broadcast placement on the Today Show

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Results:

Exceeded 25 million media impression goal

Secured placement in USA Today’s Snapshots column in November as well as print coverage in InStyle, House Beautiful and online on the influential Examiner.com

 

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