OBJECTIVEs

Launch SimplyProtein in the U.S., a protein bar that understand that consumers want simple solutions and clean food choices.

Created #SimplyU social media channels, and grew the #SimplyU tribe organically from the ground up to secure US distribution for new healthy snacks and protein bars

 

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RESULTS

9,414 IG followers up from 0 over a 10 month window

Generated over 10 million influencer media impressions over 10 months

36,213 FB likes up from 6,734 over a 10 month window

185 million+ media impressions in 10 months

Distributed 550,000+ samples through nationwide samples partnerships with programs such as Yoga Studios, Lululemon and SnackNation

National retail distribution including: Target, Public, T.J. Maxx, Kroger & HEB

 

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