Launch SimplyProtein in the U.S., a protein bar that understand that consumers want simple solutions and clean food choices.
Created #SimplyU social media channels, and grew the #SimplyU tribe organically from the ground up to secure US distribution for new healthy snacks and protein bars
9,414 IG followers up from 0 over a 10 month window
Generated over 10 million influencer media impressions over 10 months
36,213 FB likes up from 6,734 over a 10 month window
185 million+ media impressions in 10 months
Distributed 550,000+ samples through nationwide samples partnerships with programs such as Yoga Studios, Lululemon and SnackNation
National retail distribution including: Target, Public, T.J. Maxx, Kroger & HEB