Kenneth Cole Watches, EVP of Marketing
Working with team CRC proved to be a huge boost to our marketing plan for the launch of Kenneth Cole’s Smartwatch. Their nimble approach and effective strategies enabled us to beat Apple to market with a global campaign that generated more than 4 billion media impressions. They cleverly told the product benefit message in an engaging way and stylish way to reach millennials nationwide through social media and key influencers.
deep river snacks, vp of marketing
Our main objective in partnering with CRC was to get our mission-focused brand, and clean label chips in front of millennials through placements in key consumer magazines and other high profile outlets. The hardworking team at CRC was able to secure an amazing placement in Cosmopolitan’s December issue featuring our new HONCHOS brand as part of the “Fun, Fearless…Fail” section, right next to the category gorilla that we are positioned against.
CARE USA, Vice President of Fundraising and Marketing
We do many types of work but at the center of it all, is women’s empowerment. With the support of CRC and participants of Walk In Her Shoes, we were able to raise $440,000, which helps to supply clothes, shoes and school supplies to children and support CARE programs that teach, finance and support women in poverty. Not only that, but we received great exposure, with over 45 million impressions through CRC’s influencer and social media campaigns and outreach surrounding Walk In Her Shoes. We were able to obtain four high-performing influencer posts from individuals who represent and cultivate a following in different categories: lifestyle, healthy living, philanthropy, fashion and beauty.
CO-FOUNDER OF POWELL & MAHONEY VINTAGE ORIGINAL COCKTAIL MIXERS
"Finding CRC PR has been our great good fortune and now we can begin to share our mixers with more people. We've been thrilled to see our business double in the few months since we partnered with this dynamic agency."
GENERAL MANAGER HOSIERY, HANESBRANDS INC
"I’ve worked with Cindy for over 15 years to develop communications programs that create buzz and take brands to the next level. She has an unsurpassed connection to opinion-makers and influencers and her outstanding flexibility and initiative makes her a great team player in delivering an integrated marketing mix. But most importantly… Cindy has been a great partner in driving the bottom line and generating measurable results."
PRESIDENT, CEO AND FOUNDER OF HORIZON MEDIA
"Cindy is an all around PR professional who knows how to cut through the clutter of chaos to garner results. Her collaboration with executives of all levels to make the Horizon Media 20th anniversary an important milestone and position the agency as an industry leader were outstanding. Building strong relationships with the media reporters upon working with our agency were her main priority and it certainly paid off for Horizon."
BEYU PARTNER & INTERNATIONAL CELEBRITY MAKEUP ARTIST
CRC’s social media and online editorial efforts led to high-quality placements with cosmetic and beauty stakeholders in top online publications such as InStyle.com, People.com, Self.com and WWD.com which also enabled us to form a key retailer relationship with Target.com as we launched our mass-tige cosmetic brand in the United States.