STRATEGIES:
Conducted one-on-one meetings with top long and short lead publications, influencers, and on-air experts
Created a product mailer to over 50 influencers and top tier editors
Took NYC by storm with Guerrilla Marketing and Valentine’s Day street sampling distributing over 5,000 units of product
RESULTS:
Featured in Food Navigator twice and secured stories in top consumer print and online publications that include Rachel Ray Every Day, Bon Appetit, Healthyish , SHAPE and First For Women
Generated more than 105,000,000 media impressions in less than six months
RELATED PROJECTS
