STRATEGIES:

Conducted one-on-one meetings with top long and short lead publications, influencers, and on-air experts

Created a product mailer to over 50 influencers and top tier editors

Took NYC by storm with Guerrilla Marketing and Valentine’s Day street sampling distributing over 5,000 units of product

 

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RESULTS:

Featured in Food Navigator twice and secured stories in top consumer print and online publications that include Rachel Ray Every Day, Bon Appetit, Healthyish , SHAPE and First For Women

Generated more than 105,000,000 media  impressions in less than six months

 

RELATED PROJECTS

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Rest in peace to the visionary fashion icon @karllagerfeld who redefined the industry, with a legacy that will live on forever. 🕶 #KarlLagerFeld #Chanel #Fendi #RIP
#Repost @simplyaudreekate with @make_repost ・・・ This New York Fashion Week was a whirlwind of styling, attending shows, presentations, meetings and events, and my go-to accessory this season have been @haneshosiery tights. The temps have been all over the place here in NYC, so I have been layering my colorful spring looks with tights and fun boots. My favorite tights are the micro fishnet because it adds extra dimension to each look without making too much of a statement. Hop over to my Insta stories to shop my favorite Hanes fashion tights. #ad
#Repost @thenyblonde with @make_repost ・・・ #ad The ultimate fashion hack when your dress is too short...accessorizing with @haneshosiery! Since college I've been pairing mini skirts, mini dresses and everything too mini with a good pair of tights. A big thank you to #haneshosiery for keeping my legs covered and my looks stylish all #NYFW long!
#Repost @thenyblonde with @make_repost ・・・ #ad Prepping for #NYFW is never easy, especially when the weather can change at any minute. Fortunately, @haneshosiery has me covered when it comes to wearing all my favorite short mini dresses in fashionable style. Nothing can stop me for a fashion moment 😉#haneshosiery
#Repost @diaryofafitmommyofficial with @make_repost ・・・ These two keep me on my toes for most of my days. I know it is important to fuel up with the right snacks so that I can keep up with them – otherwise I will be hangry all day. As busy moms, we need our protein! Whether your goal is fat loss related, fitness focused, or just general overall well-being, it’s important to make sure you’re getting enough protein! Protein helps speed up your metabolism and balances blood sugar levels, which prevents insulin spikes that can cause weight gain. Protein is made up of amino acids that your body needs, and it is the key to burning fat and boosting your metabolism! I am obsessed with the barbecue flavored Crunchy Bites from @simplyprotein. When I am craving chips, this is the perfect alternative. These chips are planted-based and made using pea protein. Each bag also packs in 15 grams of protein with only 140 calories. If you aren't a barbecue fan, they also offer a sea salt & cracked pepper flavor, as well as other high protein snacks such as Crispy Bars and Baked Bars. All of their snacks are Non-GMO Project Verified, gluten-free and contain no artificial flavors or preservatives. Check them out at simplyprotein.com, Amazon.com, and Walmart.com #Ad #SimplyU
#Repost @peterkrauswi with @make_repost ・・・ Of course Daisy keeps trying to steal my @simplyprotein Crunchy Bites🙄😂 Ditch the chips this #SuperBowlSunday and opt for the barbeque or sea salt & cracked pepper flavors. Full of protein, low in sugar and gluten free, these are a tasty option that won’t leave you feeling weighed down. Try their crispy bars and baked bars as well for a snack, dessert, or even after your next workout! (Doggie disclaimer: Your pup might ask, but don’t share!) #Sponsored #SimplyU
#Repost @her.oregon.life with @make_repost ・・・ In the harsher winter months I need to use a thicker cream on my skin to heal my dry skin. @ceramedx Ultra Moisturizing Cream has been my go-to cream after a long day on the trail. It’s great for your feet if you suffer from chronic dryness like I do. #Sponsored #PlantBased #ceramedx
#Repost @meredithdrangin with @make_repost ・・・ These roads soaked in snow & ice just this morning, are now dry as a bone by early afternoon. Same can be said for my skin. ⁣ ⁣ Colorado’s dry climate wreaks havoc on my skin alone. Couple this with exposure to the elements during ski season & the harsh sun at high altitude - I’m a peely, flaky mess & am concerned about taking the best care of my skin as possible. ⁣ ⁣ You may have seen my video of splotched skin on my face & body as a result of consecutive full days of skiing in high winds, freezing temps & intense storms. Enter: @Ceramedx. That wind burn has since healed and I now count on these plant-based, vegan, GMO-free and paraben-free products for a sustainable solution to my #mountainlife skincare regimen. Swipe left to view!  #Ad #Ceramedx #Plantbased #SkinCare
*Wednesday Mood* #workhard #havefun #pr #crc
#Repost @her.oregon.life with @make_repost ・・・ Cooler weather calls for cozy sweaters, leggings, and hot springs...oh and dry skin. 😷 Anybody else turn into a fish after a good soak? I’ve been using @ceramedx Restoring Body Lotion daily to keep my skin feeling soft and moisturized all winter. #Sponsored #PlantBased #Ceramedx #CrueltyFree
Cindy Riccio, our president & founder, is being honored at PR News’ Top Women in PR Awards Luncheon! Congrats to our fearless leader!! #PRNews #girlboss #crc #pr #cledornyc #echodesign #donnakarantights
Let’s remember today, and every day, to always stick with love. #MLK #love #equality #martinlutherkingjr

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info@cricciocomm.com
(646) 205-3573

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