STRATEGIES:

Conducted one-on-one meetings with top long and short lead publications, influencers, and on-air experts

Created a product mailer to over 50 influencers and top tier editors

Took NYC by storm with Guerrilla Marketing and Valentine’s Day street sampling distributing over 5,000 units of product

 

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RESULTS:

Featured in Food Navigator twice and secured stories in top consumer print and online publications that include Rachel Ray Every Day, Bon Appetit, Healthyish , SHAPE and First For Women

Generated more than 105,000,000 media  impressions in less than six months

 

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