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OBJECTIVE:

-Position Velocity Mortgage Capital as a leader in empowering women to break through barriers associated with investing in real estate

-Provide brokers with new incentives to expand the number of women as real estate investors

-Increase the number of Velocity loans with a timely women’s initiative (WIRE, women in real estate)

STRATEGIES:

-Enlisted celebrity influencer from HGTV’s Rehab Addict to launch WIRE at NAMB, the largest conference of the year

-Positioned Nicole Curtis as lead presenter at conference to motivate women to become real estate investors

-Provided Nicole in Velocity booth for attendees to meet her and get signed book and photo

-Actively promoted WIRE on social media with #WomenGetWired

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MEDIA PLACEMENTS & RESULTS:

-Generated over 82 million media impressions within  one week

-Secured 6 online and print placements in trade and financial media outlets such as Scotsman Guide, Think Realty, National Mortgage Professional and more

-Gained a 40% increase in submissions for residential investment and small commercial property mortgage loans from female investors within 30 days of the launch

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