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OBJECTIVEs

Promote Perfect Corp. CEO Alice Chang’s background in beauty and tech; elevating her cache as a woman in a male-dominated category bringing the beauty industry into the 21st century

Increase downloads and gain strong recognition for beauty apps YouCam Makeup and YouCam Perfect

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RESULTS

Total app downloads increased from 40 million to 200 million worldwide in one year

YouCam Makeup reached a record 50 million downloads on Google Play in only 15 months

Signed on InStyle as a partner for the Beauty Circle social media platform

Generated 301 million+ media impressions

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